70% of metro households now on digital TV platform

More than 70 percent of households in Metro Manila now watch television (TV) through digitally enabled platforms, while more than 50 percent of non-cable homes are using ABS-CBN’s digital terrestrial TV (DTT) product TVplus, according to TV audience measurement provider Kantar Media.

Kantar Media’s survey conducted in August showed 72 percent of TV households in Metro Manila are watching digital TV through digital terrestrial TV, cable and direct-tohome satellite.

Among non-cabled homes in Metro Manila, 55 percent or one in two homes have an ABS-CBN TVplus box.

Kantar Media conducted the three establishment surveys in February, May and August to see how Filipinos are watching TV.

ABS-CBN said in a statement, the growth in DTT has been driven largely by sales of the TVplus boxes.

As of mid-September, ABS-CBN has sold a cumulative total of 3.6 million TVplus boxes.

“We are on track to hit our target of selling a cumulative total of four million ABS-CBN TVplus boxes this year as more Filipinos experience ABS-CBN TVplus’ promise of clear picture and additional exclusive channels with no monthly fees,” Chinky Alcedo, head of ABS-CBN DTT said.

ABS-CBN was the first to make the switch to DTT from analog TV when it launched the TVplus in 2015.

ABS-CBN’s TVplus offers viewers clear TV viewing of free-to-air digital channels without any monthly and installation fee.

It also offers exclusive channels such as the allday movie channel CineMo, all-day children’s entertainment channel YeY!, educational channel Knowledge

Channel and DZMM TeleRadyo.

The product can be purchased for P1,499.

At present, ABS-CBN TVplus signal coverage is available in Metro Manila, Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, Cavite, Metro Cebu, Cagayan De Oro, Iloilo, Bacolod and Davao.