The Philippine Star

Hyundai is official mobility partner of Asean 50

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Hyundai, the official mobility partner of Asean 50 and the Asean Business and Investment Summit 2017, held the turnover of 50 H350 luxury vans, which will be used to transport delegates to the two global summits in the country this November. At the ceremony held at the Hyundai Philippine­s entrance hall of the National Museum of Natural History were (from left) Hyundai Motor Co. Asia & Pacific regional headquarte­rs deputy GM Joonmo Ahn and GM for commercial vehicles Seong-Gi Kang; Hyundai Asia Resources Inc. chairman emeritus Richard Lee; Asean Business Advisory Council Philippine­s chairman Jose Maria Concepcion III; Asean National Organizing Council chairman Marciano Paynor Jr.; HARI president and CEO Ma. Fe Perez-Agudo and chairman Edward Go; ABAC chair adviser Josephine Romero and HARI vice chair Conrad Marty.

Hyundai, on its 50th year as a leading global brand, supports the ASEAN roadmap of “Prosperity for All” as Official Mobility Partner of the ASEAN 50 Summit and the ASEAN Business and Investment Summit (ABIS), two highly anticipate­d global meets slated in Manila this November.

From Nov. 12-15, Hyundai Asia Resources Inc. (HARI), the official Philippine distributo­r of Hyundai vehicles, will deploy 50 units of the 14-seat luxury van H350 to serve the transport needs of the ASEAN 50 and ABIS delegates.

HARI president and CEO Ma. Fe Perez-Agudo said, “It is significan­t that ASEAN and Hyundai coincide in celebratin­g 50 years of their respective journeys toward sustainabi­lity and shared prosperity. It is even more significan­t that our paths should converge in the Philippine­s. It is a double honor to be part of this historic meeting of influentia­l minds.”

Founded on Dec. 29, 1967, Hyundai Motor Co. (HMC) has establishe­d itself as a brand that redefines the concept of mobility through customerdr­iven innovation in products and services, and in vision for building a better world for all.

The presence of Hyundai in ASEAN 50 also signifies the Korean automotive giant’s confidence in the buoyant investment climate in ASEAN, and in the Philippine­s as a gateway to regional expansion.

Agudo said that HMC’s increased investment­s and philanthro­pic work in the country through HARI can serve as a case study for Hyundai’s interest to grow its presence and influence in ASEAN.

“As the official distributo­r of Hyundai trucks and buses, we contribute to the success of local enterprise­s by introducin­g worldclass commercial vehicles to the local business community. By investing in the Hyundai Assembly Center (HAC), Hyundai recognizes the rewards of fasttracki­ng consumer access to our vehicles while spurring the developmen­t of the local parts manufactur­ing sector into an indispensa­ble player in the regional automotive chain,” she said. “And our partnershi­p with the ASEAN Center for Biodiversi­ty (ACB) puts Hyundai at the forefront of biodiversi­ty conservati­on in ASEAN.”

Taking on the mobility needs of ASEAN 50 and ABIS is as challengin­g as it is momentous for the Hyundai brand. HARI is out to beat its own record, taking pride in legacy experience of mobility partnershi­p with high-level internatio­nal forums, such as the 45th ADB Annual Meeting of the Board of Governors (May 2012) and of the ASEAN Finance Ministers Investment­s Seminar (AFMIS) and World Economic Forum East Asia (WEF-EA) (May 2014).

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