Bistro Group concepts now open for sub-franchising
The Bistro Group of Restaurants is offering entrepreneurs and businessmen the chance to share in its success with the sub-franchising of four of its concepts.
The move is part of the company’s growth strategy as it continues to show a strong performance in the local food industry with over 70 restaurants nationwide in over 20 years and is still aggressively expanding.
From its diverse portfolio of 17 lucrative global and homegrown dining concepts, which include TGIFridays, Italiannis, Fish & Co., Denny’s, Texas Roadhouse, Baker & Cook, Plank Sourdough Pizza and Village Tavern, The Bistro Group is now opening Bulgogi Brothers, Ka Tunying’s Café, Baker & Cook, and Fish & Co. to those looking to venture into the food business.
This unique opportunity comes with the company’s extensive experience and expertise in running and managing restaurants. An existing clientele for all four brands as well as leverage on staffing, training, operational management and marketing efforts are also advantages to subfranchisees.
“Franchising is an ideal business model to grow a business and expand its reach,” said Jean Paul Manuud, COO and president of The Bistro Group. “When we open the above concepts to franchisees, we share with them our proven formula or recipe for success. We advise them and guide them through the different areas of restaurant operations — from site and design, marketing and menu, culinary and beverage, operations, accounting, supply chain, systems, procedures and best practices,” he explained. “Franchising is also one of the best ways for aspiring entrepreneurs to become business owners.”
The Bistro Group will open locations in key cities in Metro Manila, as well as north and south Luzon for these four concepts.
Bulgogi Brothers is a South Korean restaurant that partnered with The Bistro Group to open its first international branch in Manila in 2011. Baker & Cook is Singapore’s only true artisan bakery and food store chain. It is the brainchild of global baker Dean Brettschneider, who has had more than 25 years of experience, and has authored 12 bestselling baking books. Fish & Co. is one of the earlier brands introduced by The Bistro Group to the local food scene. A concept that originated in Singapore, its solid reputation hinges on really good food made with fresh ingredients. Ka Tunying’s Café is a concept hatched by veteran broadcast journalist and TV host Anthony Taberna. The place offers an innovative spin on traditional Filipino dishes.
The Bistro Group attributes the success of its brands to the passion and commitment that the management and staff put in every restaurant concept it launches.
For information, send a letter of intent to Business Development at TBGFranchising@bistro.com.ph or call 836-4921.