Miniso expands in the country
Japanese brand Miniso opens 80 to 100 stores every month worldwide. In the Philippines, it recently opened in SM Center Tuguegarao Downtown, which means Miniso was able to open 40 outlets in the country in just 16 months, including SM City San Lazaro, SM Makati, SM Megamall, SM North EDSA, SM City Cebu and SM City Davao. Miniso was founded in Japan in 2013 by Japanese Miyake
Junya, the chief designer; and Chinese businessman Ye Guo Fu, the company president. Since then, Miniso has opened over 2,000 stores in over 50 countries.
It is not surprising that the store’s popularity has sky rocketed in the Philippines because of its consumer-friendly products sold at very reasonable prices. Its partnership with SM Retail Inc. also helped Miniso reach a broader market nationwide.
It was my sister who first introduced me to Miniso, which carries a variety of amazing finds. In fact, the trusty powerbank I am using now to charge my gadgets is from Miniso!
Miniso Philippines is now offering partnership through the Miniso Franchising Program. Through such program, the brand will be able to reach more people and provide them with high-quality, everyday products and also establish a presence in emerging provinces in the country. Recently, a franchisee meeting with the theme “Coming Home to Miniso” was held at the Conrad Hotel in Pasay City. By partnering with Miniso, franchisees can rest assured that customer satisfaction will always be a top priority.