Adding a personal touch to buying, selling property

Filipinos value personal relationships as much as they value the trust that emanates from them. This is why they have always been known to be some of the most cautious buyers in the world.

This is even more true when they buy something as personal and as major as real estate. When buying property, Filipinos always look for that perfect house--one that’s in the right location, with the right price, and which serves their needs perfectly.

Although there may be thousands of available properties for sale that buyers can choose from, Filipinos want to buy from someone they can trust, someone who has been referred by a family member or a “trusted friend.” Filipinos do this because they want to make sure that they get the kind of personal service that gives them good deals and helps them avoid being scammed altogether.

However, the problem with merely relying on family referrals is that buyers will effectively be limiting their property choices to only those that these referred brokers carry. The result? Their chances of buying the house that’s perfect for them diminishes considerably.

Using the power of digital technology, Hoppler aims to be that “trusted friend” or family member who can introduce buyers to hundreds of trustworthy brokers with thousands of listed properties from which they can choose their perfect home.

More than this, Hoppler provides an added personal touch by staying with the buyer every step of the way, ensuring a trouble-free transaction from start to finish with the buyers getting the best possible deal.

“Right now, Hoppler has a growing network of over 600 real estate professionals plus an affiliate marketing program that reaches an estimated 1,500 more real estate professionals,” said Ramon Ballesca Jr., Hoppler founder and chief executive officer. “And we intend to increase those numbers exponentially in the coming months,” he added.

In the past 12 months, property seekers on Hoppler had legitimate intentions to spend a total of P38.2 billion on purchasing or leasing properties. For that amount, commissions totaling P1.7 billion would be paid out to brokers.

Hoppler raised $1.3 million (P66 million) from Frontier Digital Ventures purely for marketing listings for partner brokers in the central business districts of Metro Manila.

Hoppler has a Partner Broker Program that aims to support the company’s mission of connecting buyers and sellers with an online network of trustworthy real estate professionals. The program not only further expands Hoppler’s broker and property network, it helps partner brokers get more leads and close more deals.

Partner brokers can list properties with exclusivity on Hoppler’s system on a “first come, first served” basis. They can upload all the properties they manage whether residential or commercial without any upfront fees.

The Hoppler website makes listing and managing properties online a breeze through a listings dashboard where brokers can manage a database of uploaded and listed properties. Brokers can even manage their lists onthe-go through the app on their smartphone. Brokers can even be notified when someone inquiries about their listed property.

“Since the Hoppler website may be accessed globally, listed properties receive inquiries not only from the Philippines but from all over the world,” said Ballesca.

Hoppler only assigns a qualified lead to a broker after it goes through a screening process to provide an efficient, streamlined experience for the client. This ensures that brokers can maximize their time, get more leads, and be able to close more deals.

As of October 2017, Hoppler’s Partner Broker Program has come up with a total of over 20,000 property listings in Hoppler’s network and database.

“Hoppler is a company that honors local culture by ensuring that our business model creates relationships based on trust,” Ballesca said. “We want to make buying and selling properties personal again--with personalized end-to-end service where we put people first and property second.”

Hoppler’s official website (http://www.hoppler.com.ph) and the mobile app give access to the main ecosystem where brokers, buyers, and sellers initially connect, interact, and ultimately close deals.