‘locally’ keeps Asean Summit cool
Locally by NutriAsia, the first quirky Filipino juice line made with uniquely indigenous local fruits, gave ASEAN Summit participants — that included heads of state and journalists from different parts of the globe — a taste of the homegrown goodness of local fruits cultivated in Philippine soil. These are Tamarind My Bell (tamarind),
Pomelong & Lasting Love (pomelo), Save the Best for Sinigue last (siniguelas), Calamansi’z the Day (calamansi), Guyabano-Body But You (guyabano), Mangosteenie Minie Mo (mangosteen), and You’ve Dalandan It Again (dalandan).
Gretchen King, group product manager specialty F&B at NutriAsia, revealed that Locally Blended Juice Drinks — which come in eco-friendly bottles or recyclable cans with bright-colored and informative labels — caught the fancy of ASEAN delegates and the foreign press not only because of its creative packaging but also because of its natural ingredients and flavors that are proudly Filipino.
“There was no more fitting venue to promote something that’s uniquely and ‘Locally’ Filipino than a gathering of friends and allies from different parts of the world,” King said.
King likewise pointed out that participating in and covering various meetings during the week-long summit must have been tedious. “For this reason, we happily provided our friends from the association and the media with natural and healthy thirst-quenchers that best evoke Filipino hospitality.”