Avida, Amaia seal partnership with NutriAsia
What could a leading condiment manufacturer and a topof-mind real estate provider have in common? And what could a tie-up between these two industry leaders bring to the table?
For NutriAsia, Avida and Amaia, it is about forging a unique partnership that aims to cultivate – and celebrate – the Filipino’s sense of family and community.
Dang de Leon, corporate marketing consultant at NutriAsia, avers that the collaboration will allow the two brands to serve their common objective of uplifting Filipino families’ quality of living through an exciting lineup of projects.
“One might say that a partnership between the Philippines’ top condiment producer and the country’s leading property developer was, until recently, quite unlikely. But if you look closely as we did, you will note that NutriAsia, Avida and Amaia both aspire to make Filipino families happy and content through its quality product offerings,” de Leon said.
“For over 25 years now, NutriAsia has been steadfastly helping to provide authentic Filipino meals at the dining table, which in turn sparks happy bonding moments among family members. We know we can do more to celebrate the Filipinos’ love for family and we can’t think of a better partner than Avida and Amaia bring this about,” she added.
Tess Tatco, Avida Land’s head of corporate marketing, affirms this, saying that the partnership with NutriAsia is meant to encourage shared interests among members of the community and inspire a delightful and wholesome family life through hearty meals and quality homes.