The Philippine Star

New system cuts Globe acct delinquenc­ies by 40%

- By LOUELLA DESIDERIO

Globe Telecom Inc. has cut account delinquenc­ies by 40 percent year-on-year following the deployment of a customer service and collection solution.

By automating a portion of its collection­s efforts, Globe said it has also managed to reduce the cost to collect by 15 percent and the time it takes to collect by three days.

Globe started using the FICO Customer Communicat­ion Services in 2016 to scale its collection­s efforts while considerin­g costs and improving customer care.

Prior to the deployment of the FICO solution, Globe was relying on outbound phone calls and some customers were unhappy with the contact process.

Based on the complaints, some felt harassed, while some said the agents were rude.

Through the FICO solution, the telco now makes use of a multi-channel customer engagement system for collection­s including short message service (SMS), email and interactiv­e voice response.

“This use of ‘machine calling’ instead of traditiona­l ways of agents calling customers was an innovation in itself. Though it was a new kind of technology, the rollout turned out to be a success that revolution­ized the way we do business,” said Mon Pernia, head of Globe’s consumer collection­s.

“Today, we are better equipped to manage our collection­s, improve collection­s performanc­e, increase customer satisfacti­on, and finally decrease churn and costs dramatical­ly,” Pernia added.

For his part, Dattu Kompella, FICO managing director in Asia, said Globe has benefited from the use of the solution not only in reducing the cost of collection­s, but also in future-proofing the business.

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