Ortigas & Co embarking on P50-B redevelopment of Frontera Verde

Property developer Ortigas & Co. is embarking on a P50-billion redevelopment of its Frontera Verde estate along C-5 and Julia Vargas.

To be redeveloped as Ortigas East, the 16-hectare property is poised to become a “fully integrated estate built on efficiency and sustainability, and envisioned to cultivate creativity and connectivity,” Ortigas & Co. said.

The company, which is coowned by property giants SM Prime and Ayala Land, said the P50-billion redevelopment would be executed in three phases and make Ortigas East the new residential, retail, and business hub in the east of the metro.

It is likewise targeted to become a natural extension to the Ortigas central business district.

“Ortigas East moves us another step closer to our goal of fully realizing the potential of our 52-hectare landbank. We started with Greenhills last year, and now, it’s Ortigas East. We are building this as an eco-efficient, connected community filled with the comforts that will allow people to live and move better inside a well-planned estate,” Ortigas & Co. president and chief executive officer Jaime Ysmael said.

Ysmael said the first phase of the redevelopment would include new residential, retail, and office buildings.

According to Ysmael, Ortigas East is set to redefine mixeduse developments through the advanced planning and design done for the property.

To achieve its vision of an eco-efficient and connected community, the firm has partnered with world-renowned firms such as Callison RTKL, who worked on the masterplanning; WSP Parsons Brinckerhoff for traffic analysis; AIT Wind Solutions for wind analysis on the buildings; and Langan for seismic analysis.

Ortigas & Co. said it included plans for an improved road network, with 40 percent of the estate’s total space allotted for open parks and areas.

The firm is also putting up a transport terminal to help people get in and around the property, as well as the surrounding areas.

Last year, Ortigas & Co. also announced the redevelopment of its Greenhills estate in San Juan. The ongoing redevelopment will also be done in three phases, with the first phase seeing the introduction of Connor, a new residential tower, as well as a new mall and BPO office.