Emerging local talents attend e-commerce workshop
Lazada just built a brighter future for Philippine e-commerce.
Through the first intercollegiate emarketing seminar and competition dubbed “The Laz Mark,” students from various local universities were sent to Indonesia for an e-commerce workshop and cultural tour last Jan. 12 to 13, 2018.
Winners Renzo Lim from the University of the Philippines, Faustine Lim from the Polytechnic University of the Philippines, Jonah Ambata and Arianne Canoy both from the University of Asia and the Pacific and Michaella Maliwat from the University of Santo Tomas were chosen because of the potential and entrepreneurial spirit they showed to help grow ecommerce in the Philippines.
Lazada Indonesia co-CEO Florian Holm welcomed the budding e-marketers to the Lazada headquarters before the start of the workshop. “Lazada is committed to growing ecommerce in Southeast Asia, and The Laz Mark is proof that we are in it for the long haul.”
The goal of the workshop was to educate the students about e-commerce in the Indonesian market by allowing different Lazada Indonesia heads from marketing, merchandising and seller acquisition to discuss their specializations and share an overview of how their functions contribute in making Lazada the leading online shopping and selling destination in Southeast Asia. The workshop ended with an awarding of certificates and a tour of the Lazada headquarters.
The following day, the students were immersed in Jakarta’s rich history. The students learned and appreciated how religion, the arts, culture and government shaped what Indonesia is today by visiting key areas such as the National Monument, Istiqlal Great Mosque and Fatahillah Square among others.
Following the success of the first batch of The Laz Mark, Lazada is set to hold the seminar and competition again in time for its birthday sale in April 2018