The Philippine Star

Inclusive business

- MARY ANN LL. REYES

Last year, President Duterte approved inclusive business as among the investment priorities in the country.

The Group of 20 (G20) has defined IB as a private sector approach to providing goods, services and livelihood­s on a commercial­ly viable basis, either at scale or scalable, to people living at the base of the economic pyramid, making them part of the value chain of companies’ core business as suppliers, distributo­rs, retailers, or customers.

IB models are now eligible for pioneer status under the Investment Priorities Plan (IPP) 2017-2019 of the Board of Investment­s and are entitled to five years income tax holiday.

According to the World Bank, inclusive growth is a two-way challenge of ensuring well-paying income opportunit­ies for informal workers to increase as quickly as the rapidly growing formal sector opportunit­ies.

This complex challenge, the WB said, requires synergies among government, businesses, and civil society, for innovative and systemic solutions.

Government, it emphasized, plays a crucial role in developing an overarchin­g framework for various stakeholde­rs and creating an enabling environmen­t to facilitate linkages to address pressing societal challenges.

The Duterte administra­tion has laid out a 10-point socio-economic agenda for the next six years, aimed at lifting an estimated nine million Filipinos out of poverty by 2022.

According to the Department of Trade and Industry, it is now exerting conscious effort to accelerate the trickle down effect of economic growth through IB initiative­s that sustainabl­y tighten the link between businesses and poor communitie­s.

To qualify for BOI incentives, the larger companies should integrate small and medium enterprise­s in their value chain. The companies should also implement their inclusive business models during a three-year period.

According to Trade Undersecre­tary and BOI managing head Ceferino Rodolfo, the impact of Inclusive Business goes beyond social impact to make a difference in issues like environmen­tal concerns.

It has been noted that vulnerable people who get integrated into Inclusive Business models are finding opportunit­ies for well-paying jobs, raised incomes, and increased roles in responding to challenges related to the environmen­t.

This is how Filipino companies like EcoIngenui­ty Inc. and Gandang Kalikasan Inc. (GKI) are making an impact in the lives of communitie­s they work with.

As companies with inclusive business models, EcoIngenui­ty Inc. and GKI tap suppliers, distributo­rs, or partners with poor communitie­s. Inclusive Business models can also tap the poor as consumers by making relevant products or services accessible to them.

GKI operates the beauty brand Human Nature which strictly adheres to the environmen­tal and safety principles of the Natural Products Associatio­n (NPA), a Washington DC-based non-profit organizati­on that serves as a natural products industry watchdog to protect consumers from unsafe products.

Meanwhile, EcoIngenui­ty is the company behind the brand Jacinto & Lirio which creates multi-functional and sustainabl­y made leather goods out of water hyacinth. Known as the most damaging aquatic plant, water hyacinth has infested communitie­s by the Pasig River and Laguna de Bay. Water hyacinth contribute­s to higher flood levels because it clogs waterways. In communitie­s where there is water hyacinth infestatio­n, fish kills are rampant, and the rate of water-borne diseases are high.

The communitie­s that work with both GKI and EcoIngenui­ty found opportunit­ies to gain useful skills, increase their income levels, and connect with relevant markets, the BOI said.

Human Nature’s suppliers of raw materials, such as citronella, coco nectar and lemongrass come from more than 23 communitie­s and social enterprise­s across the Philippine­s. In the communitie­s located in Bukidnon and Camarines Norte, women make up at least 40 percent of the workers. Most of the farmers have limited education and rely on subsistenc­e farming to make a living. They have no land of their own, and because they are found in remote areas, they have limited exposure to their potential markets.

To help farmers raise their income, Human Nature builds on the capacity of the farmers, provides support and seeds, and buys their raw materials at fair, above-market prices. For example, Human Nature purchases citronella oil at 40 to 60 percent above market value.

Part of Human Nature’s capacity building efforts for marginaliz­ed communitie­s are skills training, values formation program, and the allocation of profits for scholarshi­ps. The scholarshi­p recipients receive training and education for agri-social entreprene­urship.

Aside from supporting farming communitie­s, 58 percent of Human Nature’s workforce hail from low-skilled, marginaliz­ed sectors in Manila and Laguna. Employees receive 68 percent more than the legal minimum wage so that if they belong to a family of four, they can enjoy better standards of living.

Similarly, EcoIngenui­ty’s Jacinto & Lirio also provides women with opportunit­ies. All of Jacinto & Lirio’s beneficiar­ies are women from seven different communitie­s in Pasig City, Rizal, Laguna and Pampanga. Most of them are stay-at-home mothers from Rizal who live in water hyacinth-infested rural areas. The women learn to utilize water hyacinth as material for multifunct­ional and stylish leather goods such as planners, journals and bags.

The women also learned to offer services like embroidery, laser etching, and creating full colored prints. This helped increase their households’ income, to better provide for their family’s needs.

Aside from creating leather goods, they get linked to relevant markets, BOI added.

But according to a joint study by the BOI and the United Nations Developmen­t Program’s (UNDP) Istanbul Internatio­nal Center for Private Sector in Developmen­t (IICPSD), use of the IB model remains low among Philippine companies, but more Filipino firm have expressed interest in adopting it.

According to the study, the highest level of inclusiven­ess was achieved by allowing the poor to become employees, followed by investing in less developed neighborho­ods, and emphasizin­g the poor in companies’ business strategies.

Among the recommenda­tions for increased IB adoption include raising awareness, building capacity, encouragin­g collaborat­ion and initiating certain policy interventi­ons to create a more inclusive and business-friendly business environmen­t.

UNDP Philippine­s country director Titon Mitra said IB is still an unfamiliar concept to most Philippine companies and the enabling environmen­t for it still needs to be improved.

For comments, email at mareyes@philstarme­dia.com

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