GMA unit partners with iVideoSmart

GMA Network Inc.’s wholly-owned subsidiary GMA New Media Inc. (NMI) has partnered with iVideoSmart Pte Ltd. to improve video services and strengthen its online presence.

“There is a clear demand for more video content in GMA’s websites, and this partnership with iVideoSmart boosts our capability to be more responsive to consumer needs. This dovetails perfectly with our efforts to strengthen GMA’s online footprint not just locally but globally as well, and is without doubt a forceful means to deepen consumer engagement with the GMA brand as a leading provider of premium content,” GMA NMI president and chief operating officer Judd Gallares said.

iVideoSmart has developed the world’s first video business in a box, which aims to help content owners better monetize their IP (internet protocol) with a wide range of video solutions for native ad units.

By using iVideoSmart’s platform, GMA would have more relevant conFamilyMart textual videos, as well as unique native ad units.

Through the partnership, iVideoSmart will also help generate video views from page views, matchmaking the page content with organic video from the company-owned content exchange.

The partnership will also enable GMA to monetize content real time through the ability to provide dynamic ads into live streams.

Recently, iVideoSmart secured $3.5 million worth of funding from venture capitalists Monk’s Hill Ventures, Facebook co-founder Eduardo Saverin and other two strategic investors.

The company plans to use the proceeds for commercial expansion and business development.

Headquartered in Singapore, iVideoSmart plans to expand in the Asian region, as well as in developed markets like the US.

GMA NMI, meanwhile, is GMA’s digital media and technology arm in charge of research and development, software design and development, systems integration and quality assurance.