The Reader’s Digest Trusted Brand Awards of 2018
The stage is set as Reader’s Digest celebrates the products and services Filipinos trust the most through the Trusted Brand 2018 Awards. The ceremony will be held on April 26 at the Marco Polo Hotel in Ortigas, Pasig City.
Since its launch in 1998, the Reader’s Digest Trusted Brand Awards has proven that beyond price, trends and hype, people will patronize products and services they think deserve their trust.
On its 20th year, the Trusted Brand Awards will survey 54 categories of products and services from various industries, including the most trusted personalities in the Philippines.
They say consumers nowadays have it easy. They have more brands to choose from and products are more accessible, thanks to the Internet and social media. Yet such a myriad of choice can leave them overwhelmed to make sound decisions.
It still boils down to seeking what the majority says: People sharing the same preferences and standards in buying a product or in subscribing to a service, people who have actually bought the product and can vouch for its quality.
Such is the crux of Reader’s Digest Trusted Brand Survey. Twenty years later, it remains one of the most significant measurements of success in one’s business.
“Over the years, the Reader’s Digest Trusted Brand Survey has been a significant benchmark in various industries with its capability to identify which brands and services, as well as the personalities consumers trust the most,” says Sheron White, retail and advertising sales director of Reader’s Digest Asia Pacific.
Like in any relationship, trust is the foundation that makes the bond between companies and consumers strong. Indeed, with five letters, the word “trust” can make or break any company or brand.
For the past two decades, Reader’s Digest surveys not only its subscribers, but also general consumers in the Philippines, to discover which of the brands out there have earned their loyalty and trust.
“Having the Reader’s Digest Trusted Brand seal is something a brand or a personality can really be proud of. It is a great honor since the award came from the voice of the opinions that count — the consumers,” adds White.
Reader’s Digest commissioned global market research company Catalyst Research to survey a representative sample of the Asian population this year. Around 8,000 individuals were surveyed across five of the region’s key markets: Philippines, Singapore, Malaysia, Hong Kong and Taiwan.
In the Philippines, about 4,000 respondents were asked to participate in the Trusted Brand Survey. Fifty percent were Reader’s Digest subscribers while the other half were chosen to reflect the demographics of the general population.
Recipients of the Trusted Brand awards will be given a trophy and will be allowed to use the globally recognized Trusted Brand Logo in their marketing collateral and merchandising material.