greenfield creates communities and a legacy
Greenfield Development Corporation adopts a business strategy that enables them to simultaneously work with nature while driving growth in their master-planned communities.
“Through the years we have served as stewards of these valuable resources,” said Greenfield executive vice president and general manager Atty. Duanne A.X. Santos, referring to the hundreds of hectares of land in various strategic areas in their portfolio. “We have nurtured these expanses of land with a promise to create vibrant, living communities that are well-designed, eco-friendly, and use innovative infrastructure so that they are future-ready for homeowners, shoppers and office workers.”
Greenfield Development Corporation began in 1961 as one of the Philippines’ largest property and landholding companies with estates in the Greater Manila area, Southern Manila and Laguna.
Greenfield recognizes that they are holding on to precious commodities with colossal potential but decided to begin with a modest project in the heart of the metropolis. The early ‘70s saw the construction of EDSA Central, the mixed-use development that eventually evolved into a bustling hub for commerce and transportation.
Forty years later, EDSA Central was transformed into a masterplanned community that seamlessly links urban comfort with ultramodern features for green living. The commercial complex facing EDSA was revamped into the Pavilion. It now serves as the iconic gateway to Greenfield District, which is slated to be the country’s first smart and connected neighborhood with ultra-modern high-rise homes Twin Oaks Place and Zitan.
The dynamics of urban sprawl towards the southern portion of Metro Manila can be largely attributed to Greenfield. By the end of the ‘80s, the company gained momentum in township development, having spawned some of the pioneer subdivisions in the country in partnership with several real estate companies.
In 2000, the company’s partnership with Ayala Land, Inc. paved the way for the launch of Ayala Greenfield Estates, a premier 500-hectare residential golf development located in Calamba, Laguna.
To create value for its developments, major infrastructure and interchanges were constructed to ensure accessibility to and from their communities. These are the Greenfield City (formerly Mamplasan), Cabuyao, and Southwoods exits and the ABI-Greenfield Interchange.
To reinforce its commitment to sustainability, the company unveiled Greenfield City, which was touted as the country’s first “city within a park.” The 400-hectare mixed-use development is home to residential developments, offices, industrial, and lifestyle centers namely Solen and Pramana Residences, Paseo De Sta Rosa, Greenfield Auto Park, and Sta. Rosa Business Park.
The most notable feature of Greenfield City’s residential communities is that more than half of the property is devoted to nature. Greenfield has thoughtfully integrated wide-open spaces, tree-lined avenues, parks, and playgrounds in its eco-centric blueprint.
“We want our communities to be lasting legacies for generations to come. These were achieved by simultaneously working with nature while employing the latest technological advancements in our projects,” explained Atty. Santos.