DeRUCCI taps Kim as first endorser
Kim Chiu is fast becoming the fitspiration of many nowadays. Her hectic schedule doesn’t stop her from being in top shape. Just last February, the chinita princess finished a 4K run, 25K bike, and 4K run in the first leg of the Pilipinas Duathlon 2018 at Clark Pampanga with flying colors. Says Kim, “It’s my first duathlon and my goal is to get 15 to 20 duathlon medals.”
She says she usually starts her day with spinning. “I watch spinning videos on YouTube then do indoor biking depende sa time
meron ako sa morning.” Then she moves on to her work schedule for the whole day. But as important as her duties to her career is the relaxation time she looks forward to when she gets home after every long day of work. “When we sleep that is when our body recharges and heals itself,” she explained. “I believe that proper rest and sleep is very important sa mga
tao lalo na if you have a good mattress and a good bed kasi healthy pag matulog ka ng straight, ng maayos. Healthy mind, healthy body.”
No wonder, Kim didn’t have second thoughts when DeRUCCI Philippines, a global brand dedicated to provide healthy scientific sleeping environment, approached her to be its first brand ambassador. “Actually, this is something na di ko in-expect na magiging ambassador ako nito kasi it’s a European-designed mattress but owned by mga Chinese (businessmen) here in the Philippines. I’m half-Filipino, halfChinese myself so it’s really an honor to represent the brand here.”
Last May 4, Kim with DeRUCCI executives including David Shi, GM of DeRUCCI Overseas Holdings Ltd., opens its first flagship store located at the heart of Old Manila, the original premier shopping district.
“DeRUCCI is committed to providing our customers with comfortable yet contemporary bedroom mattresses and furniture of the highest quality. We spend more than one-third of our lives sleeping, so why shouldn’t we prioritize getting ourselves a bed that’ll ensure us the best night’s sleep?” says Damien Raymond Ty, corporate secretary of DeRUCCI Philippines.
“This is why I believe that we should invest in the perfect bed because there’s nothing more important than getting quality sleep,” says Kim.
The global brand was established in 2004 and boasts over 2,200 showrooms worldwide, with presence in China, Hong Kong, Dubai, Australia, Germany, Italy, France, US, Japan, Canada and Egypt, among others. From the East Coast (New York) to Southeast Asia, DeRUCCI is fast-expanding its global reach. Helping to define the brand above the rest, DeRUCCI’s team of experts continually develop new designs that ensure a better night’s sleep, marrying contemporary European aesthetics with impressive engineering to create beds that not only last a lifetime, but ensure a lifetime of quality sleep.