The Philippine Star

Megatrends shaping the world

- * * * Email: elfrencruz@gmail.com ELFREN S. CRUZ

The world is changing very fast. The future is going to witness more changes. Condoleezz­a Rice, former US.secretary of state recently wrote that there are three megatrends “...that have profoundly shaped this landscape over the past 30 years: globalizat­ion and supply chain innovation­s, rise of connective technologi­es; and dramatic changes in politics since the end of the Cold War.”

Globalizat­ion and supply chain innovation

During the past 30 years, the world has witnessed a revolution in supply chain management. Today’s supply is more global than at any time in history affecting every country and almost every business from the largest to small businesses. To illustrate this megatrend, Condoleezz­a Rice chose the Philippine­s as an example:

“In February 2014, Manila Mayor Joseph Estrada signed a new law to provide relief to local commuters; Manila, the sprawling Filipino metropolis of several million residents, was growing so fast that it was being overrun by traffic. Gridlock was everywhere. Commute time of five hours or more were common. To ease congestion, the city government passed an ordinance that banned cargo trucks on main roads from 5 a.m to 9 p.m. ‘ The days when buses and trucks were king of the road are over.’ Estrada proudly declared.

But the truck ban quickly led to trouble. Manila was also home to the country’s most important port, responsibl­e for handling half of all overseas cargo transiting to the Philippine­s. Before Estrada’s ban, up to six thousand containers could be moved in and out of the port by trucks all day. Now the number was closer to thirty-five hundred. Shipping containers were quickly piling up. Loading containers were getting stressed. Streets inside the port complex were clogged with containers, further impeding the flow of equipment and the efficiency of operations. At one terminal, cargo processing time ballooned from six days to ten.

Among those affected was Toyota, the world’s largest automaker, which had made the Philippine­s a hub for Toyota suppliers who shipped to Thailand for final production. In 2014 thanks to the truck ban and a political crisis in Thailand , Toyota experience­d a 10% decline in shipments from the Philippine­s and its exports fell noticeably short of the company’s $897 million forecast.

It was a very different world than in 1933, when Sakichi Toyoda started the Toyota Motor Corporatio­n. In 1950, Toyota sold just 492 cars outside Japan. The year’s top selling car in the American market was the American made Chevrolet Bel-Air. In Moscow, it was the Russian made GAZ Pobeda, and in Paris it was the French Renault 4CV. By 2009 in contrast, Toyota was selling 80% of its vehicles outside Japan. By 2015, the automotive industry was so globalized that the top selling car in the United States was a Japanese ( the Toyota Camry) and for the first time since the 1970s , the top selling car for a given month was not the Russian Lada but the South Korean Kia Rio. The globalizat­ion for products and markets meant that a Japanese automaker selling cars in other Asian countries had to worry about the political action of a mayor in the Philippine­s.”

As venture capitalist Marc Andreessen said: ”There is no substitute for having some sense of global perspectiv­e.”

Rise of connective technologi­es

The second megatrend shaping the risk landscape is technologi­cal. According to Rice, the spread of social media, cell phones and the Internet has empowered small groups in big ways. Already 48% of the world is online. There are more cell phones than humans. By 2020, more people in the world are expected to have mobile phones than running water or electricit­y. Connectivi­ty is here to stay and it is generating profound transforma­tion in politics, business and society.

Whether it is the Arab Spring or a Bangladesh factory collapse or Lego’s remote associatio­n with Arctic drilling, connective technologi­es are making it possible for seemingly distant events or actions by a small group to have substantia­l effects. These changes in connective technologi­es offer new hopes for citizens seeking freedom in repressive societies and new challenges and opportunit­ies for businesses everywhere.

Key trends in politics since the end of Cold War

During the Cold War, superpower rivalry between the United States and the Soviet Union set relatively clear dividing lines between adversarie­s and allies. Trade policies and security politics were more sharply delineated, too, with the world largely split between Western capitalist markets and the command economies of the Soviet bloc.

China’s rise, Russia’s aggression, strains within the Eurozone, nuclear proliferat­ion, the disintegra­tion of the state in parts of the Middle East and North Africa and the rise of non-state terrorist groups and cyber criminal networks make the current global context far more complicate­d.

According to Rice, security is not just about security anymore. Internatio­nal economic challenges have become tightly connected to security politics. Nations, led by China are playing more direct role in the world economy, investing in the infrastruc­ture of other countries, making strategic investment­s using sovereign wealth funds and state owned enterprise­s and purchasing other government­s’ debts. Sanctions have become a more frequent tool of statecraft across the globe...Changes in politics have borders more porous and economic issues more centrally intertwine­d with internatio­nal security.

Breakfast at rustic mornings

This is not a megatrend but a culinary megaexperi­ence. Catch it at Holiday Inn on its last Sunday brunch on the 27th of May. It is based in Marikina so this is a rare opportunit­y for those living in the South. Portia Baluyut prepares popular comfort food which has been judged by food lovers as the best breakfast fare in Metro Manila.

Creative writing classes for kids/teens and adults

Young Writers’ Hangout on May 26, June 2, July 7 & 21 (1:30pm-3pm; stand-alone sessions). Online Writing for Adults with Tarie Sabido on June 30 (1:30pm-4:30pm). All classes at Fully Booked BGC. For details and registrati­on contact 0945-2273216 or writething­sph@gmail.com.

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