#BUMXPepsi collaborative collection
#BUMXPepsi is a collaborative, limited edition collection between the one of the most iconic global consumer brand, PEPSI, and one of the country’s hottest streetwear retail brand, BUM.
Indeed, the partnership will reflect BUM’s core silhouettes and trendy looks with Pepsi youthful appeal. The limitededition line is all about self-expression and the "Live for Now" moments.
“It is available in boutiques and leading department stores nationwide,” says Nathan Luke Atienza, BUM’s VP for Marketing and Finance.
#BUMXPepsi Limited Collection is based on the iconic color palette and logos of both brands, fused design elements and street style that spell youthful appeal. The line consists of T-shirts, jogger pants and shorts and outerwear, as well as caps and bags.
During the event, fashion and entertainment personalities were present including BUM youth endorsers Bianca Umali; Miguel Tanfelix; Jazz Ocampo; Joshua Camacho Bulot, Bryan Doronila del Rosario, Kim Lawrenz Ordonio of JBK Band; Janeena Chan (a TV presenter, online influencer, lifestyle blogger and host of Chinoy TV on ANC (ABS-CBN News Channel); DJ Jhaiho of MOR 101.9; and Andrea Brillantes.
For more information visit, bumequipment.com.ph or follow BUM’s social media accounts on Facebook, Instagram and Twitter @officialbumph.