Why switch to organic toothpaste?
If you’ve never given a second thought to the product you use to brush your teeth, it’s time you pay a little attention to what goes into them. After all, you brush your teeth multiple times a day, so the products that you use should be entirely safe, made of the best formulation and free of questionable ingredients.
This month, enjoy a healthy new option with the launch of Botanique Toothpaste Range by Himalaya, a range of toothpaste that is made with 100 percent Organic Certified (USDA certified) ingredients and from 97 percent natural source.
“We are excited to introduce the Botanique range to the Philippines and offer the consumers here the toothpaste that is made with the highest standards. It is made with a blend of carefully selected organic herbs and is free from nine commonly found chemicals in toothpastes. We realized there is a shortage of options in the market and a lack of awareness about the ingredients used. That forms the genesis of our campaign #ItsTimeTo,” says Ankit Mahajan, head of business, Himalaya Asia Pacific. “Botanique gives consumers the natural oral care that they deserve.”
Its advanced herbal formulation is free from harmful ingredients, which include Sodium Lauryl Sulfate (SLS), Saccharin, Sorbitol, Fluoride, Sodium Hydroxide, Carrageenan, Paraben, Gluten, and especially Triclosan, which has been banned by the US Food and Drug Administration from hand soaps and body washes.
#ItsTimeTo is an initiative promoted by Botanique which calls consumers to challenge the status quo and understand what we put into our bodies. It encourages consumers to know the facts.
Two former Miss Philippines, Miss Rachel Peters (Miss Philippines 2017) & Elizabeth Clenci (Miss Grand Philippines 2017) are the faces of the campaign.
The Himalaya Botanique toothpaste range is available from P345 (for Complete Care line) and P355 (for Whitening Complete Care line) at Watsons Personal Care Store, selected Mercury Drug stores, and in Lazada.