Boy band 1:43 releases wedding song
Filipino boy band 1:43 (pronounced as “one fortythree”) has collaborated with the best and finest specialists in the wedding industry for the music video of its newest nuptials-inspired and most romantic single yet, Ikaw Na Nga Talaga.
Singles and soon-to-weds alike might be wondering: How does a man feel when he faces the woman he wants to spend the rest of his life with, in front of the altar? This is the theme of Ikaw Na Nga Talaga, a romantic ode to matrimony that has been spun into a music video featuring the four men of 1:43 (Art Artienda, Ced Miranda, Jason Allen Estroso and Wayne Avellano).
In the music video, the boys — garbed in suits by Rau Ablaza-Uson — convey intense joy in finding “The One”— something that often eludes even the most ardent lovers. “Ikaw na nga talaga ang sinisigaw nitong damdamin/ Ikaw na nga talaga ang laman ng aking panalangin/ Ikaw na nga, walang iba ang siyang aking iibigin/ Ikaw na nga talaga, ikaw lang pala ang para sa ‘kin,” the chorus of the song goes. The video was filmed by Project Mayo 7 at Palazzo Verde in Las Piñas.
Composed by Jayson Dedal, Ikaw Na Nga Talaga comes in the wake of 1:43’s successful back-to-back singles — Trapik Tralala, which pokes fun at how traffic woes impact romance, and the melodramatic Pasensya Na.
“This time around, the boys wish to encapsulate the profound, heartfelt emotions people go through when they find the love of their life and decide to share a lifelong commitment with them, particularly during weddings,” says director and 1:43 founder-manager Chris Cahilig.
“And this priceless moment,” he affirms, “is best portrayed with the romantic flair and flourish — and fairy-tale vibe — that it deserves.”
Ikaw Na Nga Talaga can be viewed on 1:43’s YouTube and Facebook pages. It will be released in various music streaming platforms worldwide including Spotify, Deezer and Amazon Music on July 20.
The music video was made possible by collaborations with Project Mayo 7, RAU Atelier Weddings, Palazzo Verde, Elaine Palamos (for make-up), Aries Linsangan (styling), Dave Sandoval Event Stylist, Salvatore Mann, McJim Classic Leather, Jefferson Si Custom Shoe Design and The Beauty Empire.
1:43 bagged the 2013 Star Awards for Music Song of the Year for Sa Isang Sulyap Mo and scored the Most Promising Performing and Recording Group recognition at the Guillermo Mendoza Memorial Scholarship Foundation’s 45th BoxOffice Entertainment Awards.
1:43 is co-managed by Mario Colmenares of Primetime Events and Talent Management.