Metro to raise lifestyle experience in print, online and on air
ABS-CBN Publishing’s flagship title, Metro, pioneers a magazine transformation to offer the best lifestyle experience across all platforms — in print, on ground, on digital and on television, as it becomes the first local multi-platform lifestyle brand today.
Steered by the new ABS-CBN Lifestyle Ecosytem headed by Paolo Pineda, Metro expands online with the umbrella website Metro. Style and on air with the newly-launched Metro Channel. It also continues its presence in print magazines Metro, Metro Society, Metro Weddings and Metro Home and on ground through annual events such as Metro wear, Summer Soul, Metro Society Ball and more.
According to Metro group head Christina Lopez, the new lifestyle team is all set to deliver elevated content for the well-styled life.
“This new set-up is part of the organization’s mandate to align platforms across ecosystems and markets we serve. Our goal is to establish the Metro platforms as the authority on the best curated life- style content… as we provide the affluent female market with content that informs, inspires and transforms lives,” Christina shared.
With the Metro Channel on cable, viewers get inspiration straight from lifestyle icons themselves — 2015 Miss Universe Pia Wurtzbach, Marc Nelson, Maggie Wilson Consunji, Anton Barretto, Tricia Centenera, Joel Binamira, and chefs JP Anglo, Claude Tayag and Sandy Daza, plus Joey Mead King, Raul Manzano and Tim Yap who also have upcoming shows on air.
The brand continues to serve print readers with Geolette Esguerra as Metro magazine editorin-chief, and Raul and Anton as editors-in-chief of Metro Society and Metro Home, respectively.
Meanwhile, Metro. Style has already delivered special features and exciting projects, such as Metro’s Most Stylish and Metro Society’s 100 Most Influential.
Comprising ABS-CBN’s Lifestyle Ecosystem, together with Paolo and Chris, are content acquisitions head Ces Drilon, print publishing, digital operations and branded marketing unit head Mark Yambot, and head of marketing, events, and creative services Terry Villareal, and sales head Tootsy Angara. They are led by ABSCBN Publishing, Inc. and Creative Programs, Inc. president Ernie Lopez.
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