BEA ALONZO IS THE NEW FACE OF F&C
Determined, independent and passionate, actress Bea Alonzo embodies the ideals of a modern woman. And this is why she’s fitting to be F&C’s newest ambassador.
F&C, the wholly homegrown brand, has been creating precious jewels and heirlooms for generations of families and women. Led by the second-generation Florete family headed by Marissa and Marjorie, F&C has become one of the most trusted names in stylish, handcrafted jewels.
“We’re very proud to celebrate our 45 years this year. It hasn’t been easy, but it’s been a beautiful and fruitful journey. And as we move forward into the next decade and the next chapter of F&C, we’re excited to have Bea Alonzo join us. She’s the epitome of the modern woman and she embodies all the enduring qualities and virtues of F&C,” shares Marjorie Florete, F&C EVP for sales & operations.
“It feels great to be part of F&C and their 45- year legacy in the jewelry industry. I’m looking forward to my future collaborations with them,” beams Bea.
And when asked how she elevates her everyday ensembles, she prefers to go for stylish yet subtle statements. Her must-haves include a pair of diamond earrings that can “totally transform an outfit,” diamond rings and gold necklaces. “It lends just that perfect touch of shimmer and luxury. Just putting them on immediately makes you feel more sophisticated,” she says.
First established in 1973, F&C Jewelry was created by the matriarch Susan Caperonce Florete together with her spouse Marcelino M. Florete Jr. Their children Marissa Florete-Gorriceta, Marjorie Florete, Marcelino Florete III and Atty. Mary Christine Florete furthered the family legacy and took the company to a new level with their exciting vision.
“At F&C, we take great efforts to fuse together quality gems and precious metals to create exemplary pieces that have timeless appeal. We commit to good quality and create innovative designs that will be relevant for future generations. All of these heirloom pieces celebrate beauty and romance; all sound pieces and valuable touchstones that last a lifetime,” shares Marissa Florete, F&C EVP for marketing & merchandising.
F&C Jewelry has branches at all SM Stores and at the new Glorietta Mall.