Jollibee steps up global expansion

Homegrown food conglomerate Jollibee Foods Corp. (JFC) is stepping up its global expansion with the opening of new branches in the UK, New York and Macau.

This development comes as the company continues its high-expansion growth to even the share of domestic to international sales.

Of the three, JFC will first open the Macau branch, slated on Sept. 28, while the first Jollibee store in UK will have its grand opening on Oct. 20.

The New York store in Manhattan, meanwhile, will open within a few months.

JFC is bringing the company’s well-loved brand to Filipinos abroad to give them a “taste of home,” the company said in a statement yesterday.

JFC has been catering to different markets abroad and has attracted both overseas Filipinos and local customers.

In Vietnam and Brunei, all of its customers are locals. Jollibee is in fact the fastest growing chain in Vietnam. In Brunei, it is one of the top chains in that country. In Hong Kong and Singapore where it has added more stores, more than half of its customers are locals.

JFC envisions to continue replicating its success in the Philippines, Vietnam, Brunei, Hong Kong and Singapore in other markets soon.

In 2013, JFC became the number one restaurant company in Asia, in terms of market capitalization, and is now the world’s largest Asian restaurant company.

Its overall goal is to be among the top 5 largest restaurant companies in the world in terms of market capitalization.

To achieve this, JFC identified focusing on the two largest economies in the world, namely China and United States, and for continued expansion in other parts of the world, while sustaining business growth in the Philippines.