8th Jollibee family values awards
The Jollibee Family Values Awards (JFVA) has recognized numerous Filipino families for their exemplary advocacies that improve the lives of people in their communities. Now Jollibee introduces a new batch of selfless and value-centered families who have chosen to be great for others.
Among the finalists are the Arquiza family (Camarines Norte), Bacudio family (Manila), Cua family (Manila), Delos Reyes family (Caloocan City), Homan family (Sorsogon), Idzenga family (Bacolod City), Manuncia family (Quezon City), Marcial family (Pasig City), Pedro family (Rizal), Rubico family (Laguna), Sibug family (North Cotabato), Vinuya family (Tarlac City), and Zulueta family (Makati City).
Two OFW families, the Alegado family (United States) and Roa family (Australia), are also included in JFVA’s top nominees.
The finalists will vie for six JFVA Family Awards and Special Citations during the Gabi ng Parangal para sa Pamilyang Pilipino, the search’s culminating event, on Sept. 26 at Blue Leaf Cosmopolitan.
After an extensive search and rigorous internal screening, the chosen families were further deliberated on by an esteemed panel of judges chaired by Maribel Dionisio, veteran JFVA judge and parenting and relationship consultant.
“I’m taking it more seriously each year and so are the other judges,” she said. “There’s even more vigor this year because we continue to see more amazing and selfless families with inspiring advocacies. This day was good because we ended it with beautiful stories and a renewed hope for our country.”
Reprising their role as judges are TV host and news anchor Edric Mendoza, renowned writer and inspirational speaker Francis Kong, and lifestyle columnist and children’s advocate Audrey TanZubiri. Other returning judges include actress Dimples Romana and TV host and news anchor Christine Jacob-Sandejas.
For first-time judge and Jollibee Philippines HR head Jazel Mendoza, it was an enriching experience as she discovered the stories of the nominees. “The diverse entries represented different sectors so it gave the judges a lot of opportunity to really see the different needs of the country and how people address those things.”
Completing the panel of judges were Jollibee brand CMO and Jollibee Philippines marketing head Francis Flores, and Jollibee Group Foundation executive director Gisela Tiongson.
“Most of the judges are very eager to help out and share their knowledge,” said Dionisio. “It’s really more on how to connect these families to really strengthen and make the awards more meaningful.”
“What I enjoyed during the deliberation was our discussions on how to further elevate each families’ efforts and really make the program sustainable,” added Jazel Mendoza, “not only recognizing the family but also finding ways to help them collaborate, link them to the right organization and past JFVA winners, empower them, and build their capacities so they can do more for Filipinos in the country and abroad.”
The 8th JFVA will honor five exemplary families and one OFW family with a P300,000 cash prize, Jollibee gift certificates, and a trophy designed by renowned sculptor Michael Cacnio.
Jollibee and its citation partners will also confer special awards on families supporting advocacies on education (National Book Store), children (Children’s Hour), minority groups (KATRIBU), and PWDs (National Council on Disability Affairs). Family awardees will each receive a P50,000 cash prize, Jollibee gift certificates, and a plaque.
The JFVA is made possible with the support of campaign partners Coca-Cola Philippines, Jollibee Group Foundation, and Maynilad, official hotel partners Crowne Plaza and Holiday Inn, and sponsor HKTV.