25th PR Congress reaffirms commitment to uphold truth
‘Truth or Trolls: PR in the Age of Disinformation’
The 25th National PR Congress, the country’s biggest gathering of PR and communication professionals, turns the spotlight on building consensus to together explore solutions toward ensuring truth in the practice of communication.
The annual PR congress, set for Sept. 27 and 28 at ShangriLa at the Fort, Taguig City, engages all PR and communication practitioners and aspirants to uphold truth in the age of disinformation with its theme of “Truth or Trolls: PR in the Age of Disinformation.”
“With the Silver PR Congress, we aim not only for delegates of diverse generations and industries to reaffirm the role of PR in building strong, trust-based relationships but also to turn this time into an opportunity for us to be agents of positive change in service of society,” said PRSP president Ritzi Villarico Ronquillo, APR.
25 years of trailblazing history, one strong commitment to uphold truth
With the theme, “Truth or Trolls: PR in the Age of Disinformation,” the 2018 PR Congress reaffirms the role of PR and communication professionals in establishing harmonious relationships based on truth and authenticity.
This supports PRSP’s overarching principle for this year’s National PR Month of “One for Truth,” which seeks to unite communicators and their publics to be vigilant in consistently practicing responsible and truth-based communication.
Held annually, the National PR Congress, the longeststanding professional advancement platform in the industry, brings together top PR and communication professionals from different sectors to promote ethical practice and high standards of public service.
This year, the two-day event welcomes leaders and professionals from various fields and sectors – from marketing to human resources, government institutions to NGOs, and entrepreneurs. They will experience a comprehensive learning experience of five plenary sessions, each tackling in-depth views on politics, elections and communication, effects of fake news on brands and media, capability building (Public Relations 2.0), industry health check and trends, and brand citizenship.
The initial lineup of speakers comprises industry experts and strategic leaders who will share their insights on key issues affecting the industry and the nation as a whole.
As a Congress finale, head of Smart Communications’ public affairs group Ramon Isberto, APR will head the process that will lead to the formulation and declaration of the Manila Mandate, a code on the ethical standards, principles and practices that will be observed by the communication profession. This is envisioned to be jointly adopted by the country’s largest communication associations and announced at the Congress.
Register online now. PRSP members may secure their exclusive members-only link from prcongress@prsp.ph.