Eye Mo campaign culminates in inspiring docu

A short documentary featuring three millennial achievers highlighted this year’s months-long campaign of Eye Mo Philippines on eye care and bringing positive change.

The inspiring short stars FM radio jock and sportscaster Nikko Ramos (photo) along with University of the Philippines aeta graduate Norman King and Southeast Asian Games gold medalist Claire Adorna.

Ramos said, “I’d like to be one of many voices to bridge the gap between generations. If you’re able to do that, you help people from both generations understand each other better.”

The 29 year old was picked primarily for being a TV and radio personality using his now-familiar voice to inspire change. Indigenous King overcame all odds to become the first Aeta graduate from the country’s most prestigious state university as he now teaches Community Psychology part-time in Pampanga. Adorna, for her part, triumphed at the Southeast Asian games despite a broken ankle.

The video is an integral part of the brand’s ongoing #REDvolution banner built on heralding red as the color of love and care while urging millennials to overcome adversity by believing in themselves.

Earl Jayona, sales and marketing manager for Eye Mo Philippines, shared, “With the documentary, we aim to remind the youth that they can inspire positive change and that self-care is also a vital step to achieving good health. Millennials are highly exposed to eye irritants on the road, at work, and in school so we call-out to the youth and encourage them to take care of their eyes.”

The documentary is in line with the company’s flagship campaign Eyes Mo, Care Mo — arguably the country’s first awareness project on eye care.

After it kicked off last May, millennials were mobilized to actively take part in activities promoting eye care, including EyeDucation, a campus tour featuring Star Music artist RJ Agustin and rock bands Rocksteddy, Soapdish, Silent Sanctuary and True Faith.

Eye Mo also partnered with TV5’s Alagang Kapatid Foundation for its CSR’s feeding program — donating breakfast, hygiene kits and Eye Mo products.

In 2017, the famous brand pioneered the conception of the National Eye Care Awareness Month to foster a stronger understanding of eye health and to address the growing need for eye care.