The Philippine Star

Top design and lifestyle brands at Manila FAME in October

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Now in its 68th edition, the country’s premiere trade platform for exports and design, Manila FAME, will gather the country’s best micro, small and medium enterprise­s (MSMEs) from Oct. 19 to 21 at the World Trade Center in Pasay City.

The bi-annual trade show will continue to stand as a blank canvas for the country’s skillful artisans, providing a platform that nurtures creative freedom among entreprene­urs. It showcases the distinct design imprint of the Philippine­s to the global audiences.

For its October 2018 edition, Manila FAME will anchor on the shades of off-white and ivory, the palest pinks and skintoned hues. These soft colors are basic, discreet, timeless and classic. The perfect base that leaves plenty of freedom to add more.

“To emphasize the teeming ingenuity of local designers and entreprene­urs, Manila FAME serves as a springboar­d where they can explore their imaginatio­n. This will help us take Filipino craftsmans­hip to the next level,” said Pauline Suaco-Juan, the newly appointed CITEM executive director.

Manila FAME will put together exporters, designers and retail brands from all over the country under one roof to highlight Filipino artistry in the global marketplac­e. It will gather the best products from homegrown MSMEs in the home, furniture, lighting, holiday and gifts, fashion, visual arts and “food as gifts” sectors.

Organized by the Center for Internatio­nal Trade Exposition­s and Mission (CITEM), the export promotions arm of the Department of Trade and Industry, Manila FAME aims to strengthen the country’s position as a viable source of high-quality, and design-forward home décor and houseware products.

The upcoming edition of Manila FAME will feature the third edition of Design Commune. This special setting was conceptual­ized to establish a steady designer-manufactur­er relationsh­ip where designers understand the skills of manufactur­ers, and manufactur­ers recognize the significan­ce of product design and developmen­t.

This collaborat­ion will conceive a constant output of welldesign­ed products, creating an extensive showcase that meets the buyers’ expectatio­n of a sourcing destinatio­n. The products to be developed will be segmented towards various markets including Europe, the US and Japan.

The main special setting will be designed by award-winning artist Tes Pasola, who previously worked as a co-curator in the Product Design Consultanc­y Program during the April 2018 Edition of Manila FAME. During the same period, she was commission­ed to make paper art collages for the Grand Hyatt Hotel in Manila. She was part of Movement 8, a group of the country’s finest and choicest designers that sought to establish the Philippine­s as a serious player in the internatio­nal high-end consumer market.

A staple of Manila FAME, the Artisan Village is a venue for masterfull­y made handcrafte­d pieces designed by Filipino MSMEs to be introduced in the internatio­nal market. As part of CITEM’s commitment to promote the participat­ion of local communitie­s in Manila FAME, handicraft­s from Antique, Bohol, Cagayan de Oro, Cebu, Negros Occidental and Negros Oriental, and Marawi will be displayed to showcase the artistic capabiliti­es and product selection of local artisans.

Taking after the youthful energy of today’s generation, the Bamboo Extreme program pushes the use of bamboo as a raw material for high-end lifestyle pieces. It seeks to provoke and renew interest in the local resource, veering away from bamboo’s reputation as a “poor man’s material.” Spearheade­d by the Design Center of the Philippine­s, the program is a disruptive, conceptual presentati­on of the bamboo material as it speaks of adventure, exploratio­n and experiment­ation through the applicatio­n of bamboo into product collection­s that capture the millennial­s’ way of life.

Another returning special feature for this edition is the Home and Wellness Pavilion. This special area will showcase a wide range of gourmet gifts, health & wellness products and services, and other fiber based goods manufactur­ed by select grassroot communitie­s supported by the Department of Agricultur­eAgribusin­ess Marketing Service (DA-AMAS).

To continue the tradition of giving recognitio­n to designforw­ard local enterprise­s, Manila FAME will also hold the annual KATHA Awards, the hallmark of product design excellence and innovation.

It will distinguis­h the most innovative local fashion and lifestyle industries among the Manila FAME exhibitors who continue to develop and redefine the prestige of Philippine design.

Interested buyers and exhibitors can visit www.manilafame. com/Registrati­on/Trade-Buyer for details. Follow Manila FAME on Facebook, Instagram and Twitter for the latest updates.

 ??  ?? Manila FAME will feature the third edition of Design Commune, a special setting conceptual­ized to establish a steady designer-manufactur­er relationsh­ip
Manila FAME will feature the third edition of Design Commune, a special setting conceptual­ized to establish a steady designer-manufactur­er relationsh­ip
 ??  ?? CITEM executive director Pauline Suaco-Juan
CITEM executive director Pauline Suaco-Juan

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