Uratex strengthens presence in VisMin

When it comes to being an industry leader, Uratex Philippines has all the factors that prove its position in the sleep solutions market. Five decades of experience, unmatched quality of products, world-class technology, and commitment to provide high-quality products at affordable prices have helped establish the brand’s reputation in the industry and its consumers.

Now on its 50th year, Uratex is ready to widen its reach by focusing on the VisMin region. Cherry WongTan, Uratex marketing director has expressed the brand’s excitement in its new endeavor saying, “It is our company’s goal to provide comfortable and affordable sleep solutions that can help impact the lives of our consumers. For our 50th year, we want to focus on expanding our reach on the VisMin region to help spread the awareness to a national level.”

Uratex Philippines has always been front and center in spreading sleep education and awareness to Filipinos.

Uratex has kept up with world-class standards by making sure that it is updated with the latest advancements in the foam-making industry. For this commitment, it sends its team of specialists to visit plants in Asia and Europe to assess different manufacturing operations. Uratex also regularly convenes with the world’s best professionals in the foam-making market.

To support its push for innovation, Uratex pairs their manufacturing processes with state-of-the-art equipment and machinery. Hennecke, an advanced machinery used by other foam manufacturers globally has collaborated with the brand to help it produce high-grade foam. The technology has been helping Uratex produce quality foam blocks which are free from defects and pinholes. As for raw materials, the local brand is committed to sourcing the best. Some of its international suppliers are Mitsui, Dow, Shell, BASF, and Bayer.

“One of the reasons behind Uratex’s success is that we are focused in constantly innovating ourselves. We have invested in world-class research and development to produce high-grade foams and pillows, and we are excited to strengthen our roots in Visayas and Mindanao,” Wong-Tan said.

Uratex has opened a number of retail stores in Visayas and Mindanao, in Cebu, Iloilo, Davao and CDO and is slated to open more at Butuan and General Santos. Just like its customer-focused and value-centered service in Luzon, VisMin buyers can also expect to enjoy top-grade after-sales service in their region.