Mega Sardines announces exciting new variants and Piolo Pascual’s second year as ambassador

Heartthrob Piolo Pascual has extended his term as Mega Sardines’ brand ambassador, coinciding with the reintroduction of an exciting array of Mega Sardines variants.

It was a veritable fiesta as Piolo signed his new contract with Mega Sardines, a Filipino staple that is loved by people across the country. Piolo, after all, reflects the heart and passion behind Mega Sardines, as well as its promise of #MegaGandaAngBuhay, which is word play on the phrase “May igaganda ang buhay.”

The re-launch of Mega Sardines’ variants evokes the joy of a Filipino fiesta, with flavors like Mega Sardines in Spanish-Style, Mega Sardines in Natural Oil, Mega Extra Hot Sardines, Mega Fried Sardines Tausi, and Mega Fried Sardines Hot and Spicy. Through the years, these well-loved flavors have become an important part of family meals.

Piolo’s association with the Mega Sardines brand is deeprooted. Not too long ago, Piolo starred in Mega Sardines’ multiawarded TV and radio ad, which showcased the brand’s unique and meticulous 12-hour catching-to-canning process. The process captures the company’s dedication to bring only the best to Filipinos.

In the ad, Piolo takes Mega’s fishing boat as a witness to the hard work of the men and women who bring Mega to the tables of thousands of Filipinos around the country. It also shows Mega Sardines’ state-of-theart equipment, which ensures the freshness, cleanliness, and quality of its products.

“Mega Sardines is a part of Filipino life; so much so that it’s a staple in Filipino homes, and so is Piolo Pascual,” said Marvin Tiu Lim, VP of sales and marketing of Mega Global. “His presence on our screens, whether big or small, has been impactful over the years and Mega Sardines ambassador Piolo Pascual with Marvin Tiu Lim, VP of sales and marketing, Mega Global truly shows Filipino excellence, and that’s why he’s perfect as Mega Sardines’ brand ambassador.”

Mega Sardines will also be launching a series of inspiring short films called #MegaGandaAngBuhay showcasing contemporary stories about Filipinos’ struggles, passions, and unwavering resilience.

All variants of Mega Sardines are available in supermarkets nationwide. The new Mega Fried Sardines are exclusively available in SM Supermarkets, SM Hypermarkets, and SaveMore stores nationwide. For more information, visit the website www.megaglobal.com.ph and Facebook page www.facebook.com/ officialmegasardines/.