Audi A4 dominates premium car sales in Germany
GERMANY’S Federal Motor Transport Authority (KBA) recently released data that 317,848 cars were sold in July 2018, 12.3 percent higher than July last year, as published in renowned car magazine Auto Motor und Sport.
Audi dominated Germany’s premium car sales in July when it sold 33,562 units or 10.6 percent of the market for the month, a huge increase of 26.9 percent from last year, making Audi the top choice among premium car brands for Germans.
From January to July 2018, Audi sold 189,915 vehicles in Germany, led by the A4, the brand’s sedan known for its impressively well-balanced sportiness. The A4 sold 7,613 units in July alone, and 41,666 units have been released and registered from January to July 2018, a 33.1 percent increase from last year.
The Audi A3, A6, A5, Q2, Q5, A1, and Q3 have also increased their sales in July by at least 11 percent.
Audi was also recognized in “Car Connectivity Award” by Auto Motor
und Sport as the leading automotive brand when it comes to connectivity, and its flagship, the A8, was named the best connected car. Audi also won in the “Interior – design brand 2018” category of the “Autonis” competition, a further readers’ choice award presented by the magazine. More than 10,500 participants voted online in eleven categories relating to connectivity technologies and cars
The Audi A8 dominated the “Connected Cars” category with 36.5 percent of the votes. There were eight models to choose from. The brand’s flagship stands out with cutting-edge solutions; the continuous online support with the navigation, voice control system, radio and connect services. If desired, the smartphone can also function as the vehicle key.
“Audi is the leading manufacturer when it comes to vehicle connectivity,” said Peter Mertens, member of the Audi Board of Management for Technical Development. “Our broad success with the Car Connectivity Award shows that we are right at the front in the major future technology fields of infotainment and assist systems. We take this as an incentive to keep advancing every day.”
The Bang & Olufsen Advanced Sound System in the Audi A7 Sportback won 65.9 percent of the readers’ votes for the best sound system. The top-of-the-line audio system actuates 19 loudspeakers with 1,820 watts. There are two of these speakers each in the A-pillars and the roof line; they generate the 3D sound in the front and rear.
Audi also won in the “Navigation System” category with the MMI navigation plus (28.8 percent). The high-end infotainment center combines numerous features, including online route calculation, navigation with Google Earth and a free quarterly online map update.
Audi also came first in the “Comfort Assist Systems” category with its adaptive cruise assist (29.2 percent). The system uses different sensors, including the new laser scanner, to facilitate lateral and longitudinal guidance of the vehicle. It also assists the driver when driving in traffic jams and through construction sites.
Audi was also successful in the “Safety Assist Systems” category — the crossing assist and the exit warning won 36 percent of the votes. They warn the driver in case of critical cross traffic as well as vehicles and bicycles that are approaching fast from behind. They intervene actively in dangerous situations; the crossing assist uses a jolt of the brakes and the exit warning delays the opening of the door.
11,990 participants took the opportunity to vote for their design favorites online. Readers could vote on 95 new models in 10 categories. Audi won the “Interior – design brand 2018” vote with more than 21 percent of the votes. Marc Lichte, head of Audi Design said, “Our architecture emphasizes the width; horizontal lines make the interior appear extremely spacious. With regard to materials, we place the greatest importance on authenticity and sustainability.”
For more information, contact Audi Philippines at 727-0381 to 85 or visit an Audi showroom in Greenhills, Global City, and Alabang, and SM Seaside City Cebu.