Michael Kors helps fight global hunger
In anticipation of World Food Day on Tuesday, Oct. 16, Michael Kors unveils a host of initiatives to support Watch Hunger Stop, the brand’s vital, annual campaign to fight global hunger.
The brand’s partner in the effort is the United Nations World Food Programme (WFP), and all funds raised support WFP’s school meals program. Last year, WFP provided school meals to more than 18 million children in 60 countries, providing them with vital nutrition that helped them fulfill their potential.
In celebration of the campaign’s fifth anniversary, Michael Kors has partnered with Eli Sudbrack I AVAF, a multi-media artist living and working between São Paulo and New York, for the 2018 Watch Hunger Stop campaign. Sudbrack created the design for this year’s limited-edition T-shirt. WATCH HUNGER STOP T-SHIRTS
For the first time, Michael Kors’ Watch Hunger Stop limited-edition T-shirts will be available for purchase in every Michael Kors lifestyle store in the US, as well as select global stores. In the Philippines, it will be avaialble for P2,250 at Power Plant Mall, Shangri-La Plaza, Greenbelt 5, Rustan's Makati and Central Square in Bonifacio High Street.
Created by Eli Sudbrack I AVAF, the michael Kors helps...
T-shirt design honors the UN goal of achieving Zero Hunger in the world by 2030.
For every T-shirt sold, Michael Kors will donate 100 meals to children in need through the World Food Programme, which means that 100 percent of the profits go to help feed hungry children. Better yet, Michael Kors will donate 100 additional meals to WFP if customers “wear it and share it” by snapping a “selfless” selfie in their Watch Hunger Stop T-shirt and posting it online with the hashtag #watchhungerstop.*
Michael Kors is honored to continue its partnership with Kate Hudson.
“There’s something so simple but so deeply important about the work that the World Food Programme does,” said Hudson. “I do believe that if we work together at this, we will see an end to world hunger.”
Hailee Steinfeld, who appeared in the 2017 Michael Kors The Walk campaign, also supports the campaign.
“All children deserve to have their basic needs met in order to fulfill their greatest potential. If we band together, we can end hunger for good,” Steinfeld said.
SPECIAL-EDITION RUNWAY WATCH
Special-edition watches have been a part of the Watch Hunger Stop effort since its inception, with 100 meals donated to WFP for each watch sold. This year, the watch features a gold-tone case in a slimmer profile with a detailed map of the world on a turquoise-hued dial. The unisex style is sold exclusively this fall in select Michael Kors stores worldwide and online at michaelkors.com and retails for $275. SNAP TO DONATE
To mark World Food Day, Michael Kors created a special Watch Hunger Stop Snapchat geofilter. Just stop by almost any Michael Kors store in the US or UK, snap using the special geofilter, and 25 meals will be donated to WFP.
SHARE THE MEAL
Share The Meal is the world’s first app against global hunger. With Share The Meal, you can donate as little as $.50 with a tap on your screen — and know you’ve helped someone. Download the Share The Meal app at http://wfpusa.org/MKSTM2017.
MORE WAYS TO DONATE
During the month of October, customers can make a donation directly to WFP at the register in select Michael Kors stores around the globe. Just $5 feeds a child in school for a month.
In select countries, visitors to WatchHungerStop.com can follow the onscreen link to donate to WFP directly. In the US, users can also text the word MKHUNGER to 50555 to make a $5 gift (message and data rates may apply).
“Hunger is a global problem but it’s also a solvable one,” said Michael Kors. “However much you choose to get involved, you will make a real difference in someone’s life. One of my dreams is to see a world with Zero Hunger, and we are working hard with the United Nations World Food Programme to make that a reality. I’m proud of what Watch Hunger Stop has been able to accomplish so far, but we’re not done. So we continue to work together to zero.”
For more information, visit Watch Hunger Stop: http://www. watch hunger stop. com/ Destination Kors: http://www. destinationkors.com/ Michael Kors on Facebook: http://www.facebook.com/ michaelkors @MichaelKors on Twitter: http://twitter.com/michaelkors @ MichaelKors on Instagram: https://www. instagram.com/michaelkors/ Michael Kors on Pinterest: https://www.pinterest.com/ michaelkors/
To learn more about WFP, visit http:// www.wfp.org World Food Programme on Facebook: www.facebook.com/ world foodp rog ram me@WFP on Twitter: twitter.com/wfp.
In the Philippines, Michael Kors is exclusively distributed by Stores Specialists Inc. and is located at Central Square Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan's Makati,and Shangri-La Plaza Mall.
For inquiries, follow @ssilifeph on Instragram.