PLDT boost Sun LTE coverage in Cebu

Telco giant PLDT Inc. has expanded its Long Term Evolution (LTE) support for its Sun brand in Cebu that would provide its subscribers with improved mobile connectivity.

PLDT said more than 80 percent of cell sites across Cebu now have LTE.

In addition to network upgrades in Metro Cebu, LTE has been made available to the rest of Cebu province, including key tourism areas like Oslob, Moalboal, Daanbantayan, Medellin, Toledo City, Bogo City and Carmen.

PLDT said expanded LTE capacity is also available in areas in Cebu City, Mandaue, Lapu-Lapu, Minglanilla and Talisay, while the service has also been rolled out in Badian, Balamban, Barili, Catmon, Madridejos, Sibonga, and Tabuelan.

According to the company, internal tests showed speeds ranging from 10Mbps to 50Mbps have been reached using a Sun LTE SIM and an LTE smartphone in key areas around Cebu.

“With Sun LTE, our customers in Cebu can enjoy better mobile experience, which they can use to stay connected with their family through video calls and photo sharing, discover new things on YouTube, or access important online services,” PLDTSmart senior vice president for network planning and engineering Mario Tamayo said.

In areas where improved LTE networks have been put in place, Tamayo said small business owners and retailers have likewise reported an increase in earnings, boosted by improved mobile internet connectivity in their area.

LTE is a technology that helps bring fast, affordable and reliable mobile internet services to as many customers as possible. It is also quickly upgradable to LTE-A, which can provide even greater capacity and speeds to users with capable smartphones.

PLDT said the network upgrades are part of the company’s thrust to provide world-class internet service to Filipinos in Cebu and in other parts of the country.

“Strong connectivity will enable our customers in Cebu to better share to the world their passion for Cebuano food, culture and history, as well as showcase the best of Cebuano hospitality and tourism. Sun’s newly upgraded network all over Cebu allows its customers to instantly share their stories, as they go about their day,” Smart vice president for prepaid marketing Carlo Endaya said.

To best take advantage of the newly upgraded LTE networks in Cebu, Sun subscribers are encouraged to upgrade their current 3G SIM to an LTE SIM and avail themselves of Sun’s new data promo.