‘Hearts in Action’
Top executives of AXA Philippines, local celebrities and NBA legends celebrated a weekend of basketball action at the NBA 3X Philippines presented by AXA at the SM Mall of Asia Music Hall. Former NBA superstars Tim Hardaway Sr. and Brian Scalabrine came to Manila to engage with their Filipino fans and help coach a basketball clinic for underprivileged kids. This was done in partnership with AXA Hearts in Action, a group of employee volunteers from the insurance company. The Detroit Pistons Extreme Team also provided a set of must-see aerial dunks during the weekend festivities. AXA Philippines president and CEO Rahul
Hora said, “We know Filipinos love basketball, which is why the NBA 3X Philippines event provides a meaningful way for us to interact with enthusiasts of the sport. It helps us as we use this as a platform to bridge their passion for basketball and connect it with the importance of having a game plan in life.”
The festivities started with a lunch with Hardaway Sr. who shared his story and his life’s game plan with AXA employees and select customers. Derek Ramsay, Boys Night Out DJs and sports personalities like Charles Tiu and Nikko Ramos participated in the NBA 3X celebrity division. Actor Marco Alcaraz, TV personality Billy Crawford, former NCAA star Sudan Daniel and model-rugby player Eric Tai emerged as champions. Through NBA 3X Philippines, passionate Pinoy basketball fans experienced live NBA action at its finest!