7-Eleven opens 1st Isabela outlet

In a bid to widen its franchise operations in Region 2, Philippine Seven Corp. (PSC), the exclusive local licensor of global convenience store chain brand 7-Eleven opened a new franchise store in Isabela Province.

Owned and operated by Atty. Crisanto Mora, the new 7-Eleven outlet which is located along the National Highway in Cauayan City, is expected to cater to students of nearby schools, residents located within the vicinity and most specially travellers, tourists and commuters traversing the national highway going to Tuguegarao, Cagayan Valley.

According to Ulysses Borral, PSC business development division head, the opening is a significant boost to PSC’s planned expansion in Region 2. Seeking to expand footprint to service emerging markets in the province, PSC is keenly looking into potential locations specifically its key municipalities such as Cordon, Alicia and Echague, among others.

Apart from Isabela, other areas up for expansion in Region 2 are Tuguegarao and Nueva Vizcaya. Currently, 7-Eleven total store network is at 2,425 (1,295 franchise stores and 1,130 corporate-owned) giving PSC a franchise ratio of more than 50 percent.

7-Eleven offers suitable franchise partners a unique opportunity to benefit from a proven system and ongoing support. Apart from one-month preparatory training, partners are lent with assistance especially at the first crucial stages of operational transition, from supervising, basic HR coaching, to sales monitoring. For more details on 7-Eleven’s franchise opportunity offerings, call (02) 7269968, 0920-9508651, 0917-8711686, email franchising@7-eleven. com.ph or visit www.7-eleven. com.ph

Cutting the ribbon during the store opening are (from left) Liwayway Fernandez, PSC operations director; Cauayan Vice Mayor Bong Dalin, Janice Castillones, PSC business development division section manager; Reyna Saycon, PSC North Luzon business unit zone manager, and Atty. Crisanto Mora, Cauayan store franchisee.