Salesforce cites achievements of Meralco Online

The world’s No. 1 customer relationship management (CRM) platform company, Salesforce, cited Meralco Online for its achievements and service to customers.

Salesforce Asia regional vice president Jess O’Reilly said: “Meralco Online is our most ambitious project in Asia, which traced customer journeys and their pain points, and made it simple, fast, and convenient to be a Meralco customer. We in Salesforce are very proud of this project, with a huge cross functional team achieving this in 19 months, one of the fastest we’ve seen globally.” Accessible via www.meralco.com.ph or its app via the app store of both Apple and Google, Meralco Online allows its customers to view and pay bills, report outages, and get alerts on their bills, payments, and outages.

With the service, the performance of Meralco Online is monitored in real time, including transactions being made. Within a month, it registered over 40,000 customers, and over 7,300 payments worth P23 million. The app was also rated very highly, and was in the top 10 utility apps in the world on both the Apple store and the Google Play Store.

Alfredo Panlilio, Meralco senior vice president for customer retail services and corporate communications said: “This is part of Meralco’s digital transformation and our pledge to customers to serve them better, allowing them to have access to their account anytime, anywhere,” he said. “This version we just launched is our first attempt, and we will continue to improve on it as we get feedback.”

Gavin Barfield, chief technology advisor of Meralco, explained that Meralco is leading the way implementing cutting edge cloud-based systems in the country. He said: “We plan to add more functionalities, including field services and artificial intelligence, as we leverage off the capabilities of the Salesforce platform to create a truly digital customer experience.”