Hyundai raises stake in SE Asia with investment in Grab

SEOUL/SINGAPORE (Reuters) – Hyundai Motor Co. has raised its stakes in growing Southeast Asian markets with a $250 million investment in Singapore’s Grab, its second in the ride-hailing firm, as it chases rivals in the race for new-age transportation.

The investment is Hyundai’s biggestever in an auto-tech firm, yet is smaller than those made by others including Toyota Motor Corp. Nevertheless, it underscores a shift in strategy at a South Korean conglomerate that has typically shunned partnerships in favor of developing its own technologies.

Hyundai and affiliate Kia Motors Corp. will launch pilot electric vehicle (EV) projects in Southeast Asia next year, starting with Singapore, where 200 EVs will be leased to Grab drivers, Hyundai said in a statement.

It said the project will later be expanded to countries including Malaysia and Vietnam, where markets for traditionally powered cars are dominated by Japanese rivals.

The move comes as Hyundai battles sluggish sales in its two biggest markets, China and the United States, while its stock price has fallen nearly a third this year.

Hyundai has joined the global race to invest in mobility firms as individual car ownership is widely expected to fall due to in part to increasing car-sharing options in big cities.

“Not only Hyundai, but all global auto manufacturers have realized that generating revenue solely from selling vehicles is not a sustainable, viable option,” Hyundai’s chief innovation officer, Chi Youngcho, told reporters in Seoul.

“It is better to disrupt than being disrupted,” he said.

Earlier this year, Hyundai said it invested $25 million for a 0.45 percent stake in Grab, joining investors such as Chinese ride-hailing firm Didi Chuxing, Japan’s SoftBank Group Corp. and Toyota Motor Corp.

Grab said it has so far raised $2.7 billion in funding, including Hyundai’s latest investment, and is on track to attract over $3 billion by the end of this year. Grab president Ming Maa told Reuters that the company does not yet have plans to go public.

The partnership will help Grab lower car ownership and operating costs for its drivers, Maa said. Lower costs help ridehailing firms attract and retain drivers.

Hyundai expects to launch its own ride-sharing service in select markets next year, said Chi, who oversees Hyundai’s new businesses such as those involving ride-sharing, artificial intelligence and robotics. He also said the automaker is looking at acquisition opportunities, without giving details.