ABS–CBN rides on robust digibox sales

TV network giant ABSCBN Corp. continues to see robust sales of TVplus box as more Filipinos switch to digital terrestrial television.

ABS-CBN had already sold 6.1 million TVplus boxes since its launch in 2015.

“It continues to give Filipinos a premium TV watching experience by adding five new channels to its current lineup,” the company said.

Aside from being a leader in radio and television, ABSCBN has also become the pioneer of digital TV in the country.

Citing results of a survey conducted by Kantar Media in August, ABS-CBN earlier said 71.6 percent of non-cabled homes in Metro Manila have an ABS-CBN TVplus box, compared to 55 percent in the same month in 2017.

Meanwhile, non-cabled homes in Mega Manila that are using ABS-CBN TVplus rose to 64.7 percent from 44 percent in the same period last year.

“A growing number of Filipinos are now watching television via digital terrestrial TV,” ABS-CBN said.

“The continuous migration of viewers from analog to digital shows their eagerness to enjoy the life-changing benefits of ABS-CBN TVplus that include clear TV viewing, crisp sound, more exclusive channels, and an affordable pay-per-view service with no monthly fees,” it added.

ABS-CBN is rapidly transitioning into an agile digital company as it leads the country’s departure from analog following the government’s mandate for all broadcasting companies to migrate to digital TV before 2023.

TVplus’ signal coverage areas has been expanded to include Metro Manila, Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, Cavite, Metro Cebu, Cagayan De Oro, Iloilo, Bacolod and Davao.

ABS-CBN also continues to bring its content online to address the change in the Filipinos’ viewing habits.

It launched its new streaming service, iWant, which immediately became the most in-demand app for Filipino iOS and Android users as it reached more than one million mobile app downloads on the first day of its official drop last Nov. 17.