Wilcon marks milestone, opens 50th branch in GenSan
APART from being the Tuna Capital of the Philippines, General Santos City (GenSan) has been refining its portfolio. Over the years, it became a first class highly urbanized city in the SOCCSKSARGEN region. As it strengthens its role in the region’s overall growth, it ranked as the 14th Most Competitive Highly Urbanized City in the Philippines this year.
While its agro-industrial, fishing and services industries are flourishing, the commercial and residential communities are also striving toward development. Today, Wilcon Depot opens its 50th branch at Purok Palen in Barangay Labangal, GenSan, further supporting the city’s brisk growth.
REACHING THE MILESTONE
As Wilcon opens its doors to thousands of Gensanons, it is set to further establish what it has proven over the last four decades — incomparable commitment to provide highquality products and exceptional services to their customers that create a margin of superiority over their competitors.
“With our commitment to establish a Wilcon store to every key city and locality across the country, we pride ourselves as we open our 50th store located in General Santos. Reaching another milestone shows that Wilcon has maintained its status to be the most preferred and reliable home improvement store,” Wilcon Depot SEVP and COO Rosemarie Ong said.
While it continues to work its way toward hitting its 67-branch expansion target by the 2020, which is earlier than planned, barring from any unexpected external factors, Wilcon remains focused on its goal and commitment to provide exclusive and topnotch home improvement supplies and services to Gensanons, which will enable them to start fulfilling their dreams inside a quality home.
As it carries out its mission all over the country, the company was recognized as the 2018 ASEAN Business Awardee (ABA) for Priority Integration Sector in Retail Category for exemplifying international standards in serving the retail industry in the Philippines and the ASEAN community.
THE 50TH STORE
The newest Wilcon store has a wide sales area of over 12,000 square meters with more than 2,000 strong and reliable local and international brands, which will suit Mindanao residents who are generally particular with defined colors, practical choices and value for money.
The air-conditioned space is arranged in an organized and clutter-free manner, allowing Gensanons to comfortably and conveniently choose the exact products that suit their wants and needs and making operations more efficient.
Ong said that they had to conquer several challenges as they build a reliable home improvement and construction supply store in Mindanao.
“Cost, distance and logistics are a few of the challenges, given our country’s archipelagic layout. Training and sourcing for human talent are two of the challenges because we have to uproot since we are new in the area,” Ong shared.
Inside the store, customers can choose from exclusive top-tier brands such Grohe and Kohler Sanitary wares, Franke Kitchen Systems, Pozzi Bathroom Solutions, Koller Whirlpool bathtubs and shower enclosures, Ariston Water Heaters, Geberit Monolith Puro, MacroAir HVLS fans, Bull Outdoor Products and Rubi tile cutter.
At the Living, Kitchen, and Bath (LKB) showroom, shoppers will find the Natuzzi Editions, Heim home interior and housewares, Heritage Furniture and Hamden kitchen appliances.
The DIY section holds Kasch faucets and bathroom accessories, Sefa specialty bathroom faucets, bathroom accessories, showerheads and kitchen organizers, Prussia Kitchen Sinks, Electron Generators, Direct Hardware, Truper tools, Alphalux lighting solutions, Kaze ceiling fans, PTech PVC mouldings, Forest wood products, and Solutherm PPR pipes and 304 stainless steel pipe fittings.
For all sorts of tile needs, Tile Studio gathered and organized Italian tile brands Novabell, Energie Ker, Gardenia, Leonardo and Naxos; Spanish tile brands Alcalagres, Grespania, Rocersa, Cifre, Emigres, Keros and Tesany; and Asian tile brands Arte, Sol, Lola, Huanqiu, Verona, Picasso Mosaic, Roman, Mulia, Kia and Basel.
With the tech-driven Design Hub, residents of GenSan may easily create their own designs through a computer software that provides floor plans and 3D layout perspective of their design ideas. For queries and personalized assistance, Wilcon’s trained in-house designer and a group of competent personnel are tapped to assist every homemaker.
Inside the store, clients and professionals may meet at the dedicated ABCDE (Architects, Builders, Contractors, Designers, Engineers) Lounge for a more productive project planning and conceptualization.
Taking their services up a notch, the Wilcon Depot GenSan store has free parking spaces, reliable delivery, and tile cutting service. Customers can also avail the Wilcon Loyalty Card for free to enjoy promo exclusives and offerings.
“Our ultimate goal is to help every Filipino homeowner and builder to build, improve, and refine their homes for a sustainable and comfortable life,” Ong said.
“We assure them that we are fulfilling our commitment with every Wilcon store we establish. We are committing ourselves to deliver products and solutions of superior quality, and providing excellent and reliable services,” she capped.
To learn more about Wilcon, visit www.wilcon. com.ph or follow @wilcondepot.ph on Facebook and Instagram.