The Philippine Star

All-new Audi Q8 highlighte­d at the 16th Enrique Zobel Memorial Polo Cup

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AUDI Philippine­s and the Manila Polo Club hosted the much-anticipate­d 16th Enrique Zobel Memorial Polo Cup last February 3. This action-packed polo match is held annually in honor of the late Enrique Zobel, an avid polo player and former president of the Manila Polo Club from 1963 to 1964. The tradition is now being continued by his son, Iñigo Zobel, one of the finest polo players in the Philippine­s and the Chairman of E. Zobel Inc.

The afternoon festivitie­s of the 16th Enrique Zobel Memorial Cup kicked off with the traditiona­l parade of horses and the ceremonial throw-in by Mrs. Dee Zobel, the wife of Enrique Zobel and chairwoman of E. Zobel Foundation, joined by Audi Philippine­s Head Benedicto Coyiuto and Manila Polo Club General Manager August Samala. Everyone also witnessed the Philippine debut of the all-new Audi Q8, the official trophy car of this year’s Polo games.

“We are very proud to launch the bold, new face of the Audi SUV family — the all-new Audi Q8. It is the most advanced SUV from Audi, bringing together the characteri­stic design of a coupe and the comfort and safety of a large SUV. The Audi Q8 is also equipped with mild hybrid technology, resulting to a higher level of efficiency and excellent engine performanc­e,” said Audi Philippine­s Head Benedicto Coyiuto during the reveal of the all-new Audi Q8.

The Polo games started with fourchukke­r low goal match where the Audi Reds went against the Audi Grays with the Audi Reds winning the match with a score of 8-3. For the four-chukker high goal game, the Audi Whites triumphant­ly emerged as victors in an intense bout against the Audi Blacks, ending the afternoon’s game with the final score of 8-7.

Guests were also invited to join the traditiona­l champagne toast during the half-time period of the high goal match. The afternoon’s festivitie­s drew to a close with the awarding of trophies to the winning teams and the parade of the all-new Audi Q8, the top model from Audi.

THE NEW FACE OF THE SUV FAMILY: THE ALL-NEW AUDI Q8

Richly equipped and tough enough for off-road duty, the all-new Audi Q8 is a confident companion for business and leisure. The drive systems are particular­y efficient, thanks to the new mild hybrid technology (MHEV) incorporat­ed in the all-new Audi Q8.

VERSATILE, SPORTY, ELEGANT: THE EXTERIOR DESIGN

The Audi Q8 exudes sporty dynamics and upscale prestige like no other SUV from the brand with the four rings. With the imposing Singlefram­e in octagonal design, the Audi Q8 is the new face of the SUV family. The brawny radiator grille stands upright and, together with the spoiler that has been drawn toward the front and the large, highly contoured air inlets, emphasizes the self-confident look.

Strong contours and athletical­ly tight surfaces convey a feeling of power, sophistica­tion and the special dynamics of the permanent all-wheel drive. The spoiler, wheel arch trims, door trim strips and diffuser are in a contrastin­g color, to further emphasize the off-road look.

Standard LED headlights illuminate the road, with HD Matrix LED technology. Here both the three-dimensiona­l signature of the daytime running lights and the taillights have a digital character.

SPORTY DRIVING EXPERIENCE AND NEW MILD HYBRID TECHNOLOGY

Audi is quattro and quattro is Audi — of course this applies in particular to the Q8, the top SUV of the brand. The purely mechanical center differenti­al transfers the forces to the front axle and rear axle at a ratio of 40:60 as standard. Audi offers the adaptive air suspension with controlled damping as a standard, with either comfort or sport setup. It adjusts the ride height depending on the driving situation and the driver’s preference by as much as 90 millimeter­s.

The all-new Audi Q8 is a powerful, yet efficient 3.0 TFSI that produces 335 hp. All drive systems are particular­ly efficient thanks to the new mild hybrid technology (MHEV). The 48-volt primary electrical system incorporat­es two important technology modules: a lithium-ion battery and a belt alternator starter. During braking, it can recover up to 12 kW of power and feed it back into the battery. The MHEV technology enables long coasting phases with the engine deactivate­d and a start-stop range that begins at 22 km/h.

CLARITY IS THE NEW PREMIUM: THE INTERIOR

Easy-to-understand symbols stand for the digital precision from Audi and for the high level of integratio­n of architectu­re and operation. The central element is the top MMI touch response display. With the MMI touch response operating concept of the new Audi Q8, nearly every function can be accessed via two large displays. Operation is swift and simple: A tactile and acoustic click confirms when a finger activates a function. In addition to all this, the natural language voice control turns the Audi Q8 into an intelligen­t dialog partner. Drivers can word their commands freely.

The instrument­s are shown in the fully digital Audi virtual cockpit. Its highresolu­tion 12.3-inch display can be switched between two views via the multifunct­ion steering wheel.

The Audi Q8 is top-notch with respect to sound with the Bang & Olufsen Advanced Sound System. It delivers fascinatin­g 3D sound with height informatio­n to all five seats. The music unfolds exactly how it was recorded in the concert hall. Whether parking, in the city or on long journeys – the Audi Q8 supports its driver in many situations with the 360 degree cameras.

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For more informatio­n, contact Audi Philippine­s at 7270381 to 85 or visit an Audi showroom in Greenhills, Global City, and Alabang, and SM Seaside City Cebu.

 ??  ?? The central element of the Audi Q8’s high tech cockpit is the MMI touch response display.
The central element of the Audi Q8’s high tech cockpit is the MMI touch response display.
 ??  ?? E. Zobel Inc. EVP Jake Zobel (left) and Audi Philippine­s Head Benedicto Coyiuto present the all-new Audi Q8. All drive systems in the all-new Audi Q8 are particular­ly efficient thanks to the new mild hybrid technology (MHEV). (From left) PGA Cars Chairman and Presidenti­al Adviser on Capital Market Developmen­t Robert Coyiuto, Jr.; E. Zobel Foundation Chairwoman Dee Ann Zobel; San Miguel Corporatio­n President and COO Ramon Ang; and E. Zobel Inc. Chairman Iñigo Zobel
E. Zobel Inc. EVP Jake Zobel (left) and Audi Philippine­s Head Benedicto Coyiuto present the all-new Audi Q8. All drive systems in the all-new Audi Q8 are particular­ly efficient thanks to the new mild hybrid technology (MHEV). (From left) PGA Cars Chairman and Presidenti­al Adviser on Capital Market Developmen­t Robert Coyiuto, Jr.; E. Zobel Foundation Chairwoman Dee Ann Zobel; San Miguel Corporatio­n President and COO Ramon Ang; and E. Zobel Inc. Chairman Iñigo Zobel
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