Ferragamo inspired by global clientele in its latest campaign

Salvatore Ferragamo unites a diverse group of individuals to revel in the beauty of sun-saturated, midsummer Italy.

Under the creative directorship of Paul Andrew and photographed by Harley Weir, the SS ’19 campaign is designed to showcase not only this season’s collection but also the enduring values of the house.

Shot in the lushly cultivated gardens of the privately-owned Villa Trinita, located close to Rome in the Tuscia Region, the campaign imagines a group of far-flung friends come together to enjoy the pleasures of Italian lifestyle. Models Carolyn Murphy, Georgina Grenville, Fei Fei Sun, Binx Walton, Cara Taylor, Didier Vinson, Henry Kitcher and Daniel Morel have been selected to reflect the diversity of the global Salvatore Ferragamo clientele. What they share is an appreciation for the inclusive refinement and sophisticated discernment expressed in the contemporary designs of Paul Andrew and Guillaume Meilland for Salvatore Ferragamo as styled by Jodie Barnes,

The fertile gardens of the location mirror the lushly patterned palm print that runs through the collection. The venerable location and the theme of togetherness reflect the prominence of Salvatore Ferragamo’s famous Gancini this season; highlights include the new Gancini monogram on jacquards and silks, as well as the Gancini hardware on shoes, eyewear and belts.

Paul Andrew says, “Through this campaign we want to celebrate the world of Salvatore Ferragamo and showcase the texture and dimension of the season’s clothes and accessories. This is a collection designed to be elevated and refined but also real and approachable.”

“Furthermore, this campaign is not some dreamed-up fashion fantasy,” he adds. “Harley’s beautifully shot images reflect what we know to be true about Salvatore Ferragamo — it is a house whose history of innovation and sophistication has earned it an international audience that spans both genders, almost every nation, and almost every age group. That is something for us to shout from the rooftops.”

In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La and Makati, and Solaire Resort & Casino. Visit ssilife. com.ph or follow @ssilifeph on Instagram for more information.

Models as diverse as the Ferragamo clientele: Carolyn Murphy, Georgina Grenville, Fei Fei Sun, Binx Walton, Cara Taylor, Didier Vinson, Henry Kitcher and Daniel Morel

The new Gancini: Highlights in the SS ’19 collection include the new Gancini monogram on jacquards and silks, as well as the Gancini hardware on shoes, eyewear and belts.

Creative director Paul Andrew: “Salvatore Ferragamo is a house whose history of innovation and sophistication has earned it an international audience that spans both genders, almost every nation, and almost every age group.”