It’s fun at the ‘City of Golden Friendship’
There are a lot of beautiful and fun places to visit in Mindanao, one of them is Cagayan de Oro, known as the “City of Golden Friendship.” Recently, the Tourism Promotions Board (TPB), the marketing arm of the Department of Tourism (DOT), concluded another run of its “Regional Travel Fair” held at the Limketkai Center in Cagayan de Oro. The travel fair provided Cagayanons a chance to discover and book exclusive and affordable tour packages from DOT-accredited tour operators, airlines and other exhibitors like hotels and resorts.
Supported by the local government units of Northern Mindanao, the travel fair was held in time for the celebration of the Higalaay Festival, an event that also aims to promote and strengthen domestic tourism in Cagayan de Oro.
The TPB, through its domestic promotions department, has been developing and implementing aggressive marketing strategies to increase domestic travel to key regions in the country to encourage a greater level of spending, especially in emerging regions.
A half-day travel exchange table-top session also took place for tour operators, hotels and resorts, destination management companies and airlines to generate direct sales and business leads, meet new partners, and renew deals.
With the TPB Regional Travel Fair, more Filipinos will get a chance to discover and experience the many wonderful and unique destinations around the Philippines.