Manulife named best digital life insurance company
In recognition of its continued innovation efforts, Manulife Philippines was proclaimed the Best Digital Life Insurance Company in the Philippines by the internationally recognized, Global Banking and Finance Review. It was also recognized for its brand excellence and leadership in Asia’s insurance industry by CMO Asia’s Asia Banking, Financial Services, and Insurance Excellence Awards. In addition, it also received recognitions from the PANAta Awards and Philippine Social Media Week 2019 (PSMW) for its excellent use of digital platforms to engage customers.
“An important part of our journey to help Filipinos live better lives is educating them on the value of financial planning, and creating the digital tools that can make it easier for them to get started. Through our customer portals like Manulife Online, as well as our social media and branding efforts, we are helping Filipinos take advantage of the wide range of financial services available to them,” said Melissa Henson, Senior Vice President and Chief Marketing Officer of Manulife Philippines. “We will continue to leverage technology to make it easier for Filipinos to live better lives,” she added.
Global Banking and Finance Awards 2019
Manulife’s dedication to create a faster and more efficient way to serve the financial needs of its customers through technology earned it the Best Digital Life Insurance Company in the Philippines award from Global Banking and Finance Review. The award recognizes excellence within the global finance industry.
A key part of this is Manulife Online, the company’s mobile-optimized site that provides customers a more seamless and frictionless experience when managing their insurance policies online. The site allows customers to conveniently access their important policy information, update their personal information in real-time, and make payments for their policies.
Manulife’s out-of-the-box branding efforts, such as its partnership with ridehailing service, Grab, and viral digital films were recognized by CMO Asia’s Asia Excellence in Brand Award under the Insurance Category.