Sports marketing firm boosts brand with Project Aklat

Media and entertainment leaders Jerianne Ejercito and Tricia Canilao have partnered to form Boost, a marketing and commercial agency focused on growing brands across the region and building sports properties for the international arena.

Jerianne Ejercito has a wealth of experience in brand marketing and advertising. For over a decade now, her own agency has partnered with the largest beer brand in the region.

Her portfolio also boasts of other global and regional brands and businesses. Tricia Canilao, on the other hand, is an international music artist who has been on the world stage performing in hit musicals like Miss Saigon and Les Miserables.

She also owned and led an events company in Hong Kong, working with HSBC and Chopard, among many global brands and businesses.

Aside from being both driven and passionate about their work, altruism also brings these two women together.

Education, equal access to it, and sustainable programs for the youth are what drive these already-driven women. They have recently partnered with JCI San Juan Pinaglabanan to implement Project Aklat.

With plans that include all 1,350 public pre-school students in San Juan covering 21 barangays across two districts, Project Aklat is dedicated not only to provide the needs of the children, but also to become an indelible part of the community by providing access to educational facilities, updated literature and learning tools, as well as personalized and meaningful support.

Boost is the local partner of MediaPro, one of the largest global sports marketing agencies in the world and the one that handles marketing for assets such as La Liga and is currently tasked to handle regional and domestic promotions for the upcoming Southeast Asian Games, which will be held for the fourth time in the Philippines. Boost also works, both locally and regionally, with industry giant Havas Group.