Swatch Philippines

president Virgie Ramos, Swatch International COO Gonzalo de Cevallos, Swatch International VP for sales Thomas Schweizer, Swatch regional sales manager Nancy Tse with Matteo Guidicelli, Nico Bolzico, Anne Curtis, Christian Bautista, Luis Manzano, Vicki Belo and Hayden Kho lead the kickoff of #SwatchMeManila simultaneous in Makati City.

Swiss watchmaker Swatch brought its Swatch Cities project to Manila as part of the brand’s 30th anniversary in the Philippines and drawing inspiration from the exciting, lively and creative environment of the city.

Swatch Cities, launched in Madrid in 2018, aims to provide visibility and support to young creatives. The goal is to contribute to their artistic formation while also leaving a long-lasting mark on the playground to spark a never-ending surge of imagination and expression.

#SwatchMeManila kicked off on Sept. 28 with two simultaneous celebrations in Makati City that gathered Manila’s creative who’s who, from the most sought-after young artists to Alist celebrities and social media stars.

Hosting the fun festivities were Swatch Philippines president Virgie Ramos, Swatch International COO Gonzalo de Cevallos, Swatch International VP for sales Thomas Schweizer, Swatch regional sales manager Nancy Tse with Matteo Guidicelli, Nico Bolzico, Anne Curtis, Christian Bautista, Luis Manzano, Vicki Belo and Hayden Kho.

The Swatch ambassadors led the party at the Swatch Building on Arnaiz Avenue, Makati City, where they also unveiled the new colors of the Big Bold collection in candy, navy, neon and cream.

The Big Bold collection, initially introduced early this year, was inspired by the urban lifestyle of the young generation. The watches feature 47mm-wide, lightweight plastic watch cases with silicon straps.

Taking after the urban feel of the Big Bold collection, Swatch led by Direk Rowell Santiago transformed the vibe at Boogie Manila, one of the newest and coolest bars in the hip neighborhood of Poblacion, from just a regular night-out to a creative experience. The first in a series of ‘Swatch Attacks,’ a series of activities that aim to celebrate the young talents of Metro Manila, graffiti artists and other street performers surprised the unsuspecting guests of Boogie Manila with on-the-spot showcase of urban artistry.

A lot of exciting activities are in store for #SwatchMeManila until 2020, including murals and art installations all over the city, dance competitions, exciting pop-up activations and a series of digital videos.

Check out on swatchmemanila.com, Swatch Philippines on Facebook and Instagram for more information.