Outstanding customer experience gets going with Cemex Go
Successful enterprises realize that the only way to thrive in the ever-changing business landscape is to embrace change. Global building solutions provider CEMEX knows this by heart. The company has embedded innovation at the core of its business operations to ensure that clients get the most advanced building solutions while experiencing outstanding customer service.
The latest of these innovations is the launch and implementation of CEMEX Go, a digital services platform that seeks to reinforce the company’s commitment to be the leading customer-centric building solutions provider. Launched in October 2018, CEMEX Go pioneered the development, onboarding and adoption of a fully integrated services platform that can help pave the way for the future of doing business in the building and construction industry.
Overcoming fear of digital change
Jose Tan, commercial sales manager for Visayas and Mindanao, shared that they transformed the conference room of their local office into work stations where clients can freely use the platform. Dubbed as the CEMEX Go Live Party, they planned for just a one day event but it extended to a week. Clients were able to experience the ease of transactions using digital platform.
“We celebrated every single onboarding and adoption of the customers. We had a bell and we rang it for every successful onboarding and adoption,” Tan said. “It made the client feel special because everybody in the room applauded.”
Agile backend support
Jun Borromeo, commercial distribution manager for NCR, North and Central Luzon, ensured that clients will get full service support once they adopted the digitized service. CEMEX Philippines has an agile backend support system that “reacts quickly” to customer inquiries, troubleshoots errors and provides process solutions.
Outstanding customer service
Tanya Nicolasora, area sales manager for Cavite, narrated an inspiring story that enabled her client to better appreciate the benefits of CEMEX Go. Her client was born and raised in China. Her first language is Chinese. When her client saw that CEMEX Go is all in English, she asked, “What does it say?”
Instead of looking at the language barrier as a hindrance, Nicolasora saw it as an opportunity to help her client understand CEMEX Go and how it can improve her business.
CEMEX has a rich history of improving the well-being of those it serves through innovative building solutions, efficiency advancements, and efforts to promote a sustainable future.