Hayu and TV shows
Hayu, the all-reality, on-demand subscription video-on-demand (SVOD) service from NBC Universal International – has launched in the Philippines. The service is available direct-to-consumer on a full array of devices: mobile, tablet and web via hayu.com. It simultaneously expanded to Singapore and Hong Kong.
Targeting the broad base of viewers who are fans of the reality genre, Hayu combines a unique user experience with the best in overthe-top (OTT) technology. The streaming service includes over 7,000 episodes of reality content from 250+ shows, the majority of which debuts on the service the same day as they premiere in the US. The exciting collection of full shows and series available from the very beginning means that users can catch up from the start.
Beyond being the single source for top reality content – including Keeping Up with the Kardashians and its spin-offs, along with The
Real Housewives, Million Dollar Listing and Below Deck franchises, Dance Moms, and Vanderpump Rules – the personalized service offers users the ability to download their favorite reality shows to view on the go, without access to the internet.
This means subscribers can watch episodes of their favorite shows anywhere from their daily commutes to the gym or the beach. Search functionality and targeted content recommendations mean users can discover endless hours of content to binge on with quick access to their favorite shows and categories.
“We are thrilled to be able to bring hayu and its world-class reality TV content to the community of super fans in The Philippines. We spoke to our potential subscribers and we now know how popular this genre is among Filipinos and how much they love keeping up with the latest storylines and having access to full-length episodes all in one place,” commented Hendrik McDermott, SVP, Branded On-Demand, NBC Universal International. “hayu is a great success in 11 other countries and we knew that the Philippines needed to be the next step in our global expansion.”
Hayu has distinguished itself as a musthave, all-reality service and the monthly, no-contract fee providing access to the full breadth and depth of content is affordably priced at just P149 per month.