Maxicare dares you to live your best life

Fitness is, without a doubt, the biggest trend in 2019 as it has the ability to shape better habits of living life to the fullest. With different exercise routines and innovative workouts that deliver sweat inducing sessions, living your best life has never been more exciting.

For those who are always in search of new and interesting ways to improve one’s fitness level, Maxicare Healthcare Corporation has got you covered. As the country’s leading HMO provider that encourages people to live their best lives, Maxicare hosts “Maxifest: Live Your Best Life” on Dec. 15 at 5 E-Com, Harbor Drive, Pasay City. The run is in partnership with one of the premiere race organizers in the country, Run Rio.

“Aside from the series of running events which we have been doing for two years now, there will be a Veggie Fest featuring plant-based food products to promote healthy eating habits. We are also eyeing to become part of the Guinness World Record in our attempt to attract public attention on the importance of health and fitness,” said Maxicare chief marketing officer Archie V. Rillo.

The event will include a 500-meter dash for three- to 12-year-old kids; the 2k Senior Sprint for 60 years old and above; the basic 3k and 5k; and the athletic 10k and 16k. The run is open to all.

All runners will be given a race kit (race bib, timing chip, medal, singlet and loot bag); an additional finisher shirt will be given to 16k runners. Assembly time is as follows: 500-meter dash, 6:30 a.m.; 2k at 6:15 a.m.; 3k at 6 a.m.; 5k at 5:30 a.m.; 10k is at 5 a.m.; and 16k is at 4:50 a.m. Fees are also determined by distance: P550 for the 500-meter dash; P650 for 2k Senior Sprint; P800 for 3k; P900 for 5k; P1,000 for 10k; and P1,100 for 16k.

To generate more buzz and awareness on the importance of health and fitness, Maxicare will attempt to break a Guinness World Record for the most number of people hugging a soft toy simultaneously as the event aims to gather over 4,000 runners and event guests. For this event, each runner will be given a Maxibear, Maxicare’s official stuffed plushie, which runners will hug simultaneously to break the current world record. Cherry Run Elementary School (USA) in Burke, Virginia, USA is the current record holder.

At the end of the event, runners have the option to keep the Maxibear as a souvenir, or to donate it to kids of Kythe Foundation Inc., the beneficiary of the event, as an early Christmas gift. Kythe Foundation Inc. is a non-profit, non-stock organization aimed towards improving the quality of life among hospitalized children with cancer and other chronic illness.