Kid-powerment at work
Kids may be young but when given the chance to prove themselves, they can step up and help make a difference. After all, there are no limits to a kid’s imagination and what they can aspire to do when given the opportunity.
Tang knows that kids can accomplish big things if only they would be given the chance. To bring this idea to life, Tang launched a campaign meant to inspire kids to aspire for change because #KidsGetItDone. Tang empowers kids by providing them with nutritious fruity goodness so they can make a change in the world and be the change they want to see.
Nine-year-old Nicolei Garcia is a young eco-bricker. She makes use of the fact that her family owns a sari-sari store and collects all the plastic left behind by customers to make eco bricks. She is already in her second year of donating the eco bricks to schools and communities to be used as replacement for hollow blocks.
Another kid who is making a difference is Anika Miles Macasieb, 12. She came up with a Life-Protecting Gadget, which is an ingenious gas leak detector made of simple materials. This is a true-life changer because it helps minimize fire caused by LPG gas leaks.
Just like these kids, Tang wants to inspire more kids to do the same by organizing a school ideation to give the kids of Cuayan Elementary School the power to raise one million glasses of clean drinking water through the Tang Kids for Water Campaign. There were 100 students who came up with different ideas on how to provide clean drinking water, but it was Jethro Bajas who came up with the winning piece. The water filtration system will provide clean drinking water to 100 Aeta families in Sitio Pidpid.
Jethro, a Grade 6 student from Cuayan Elementary School, designed a water filtration system that utilizes nature. He thought that a raincatcher would be the perfect structure because rainwater can be collected and filtered. Should there be no rain, they can also get water from the creek to use for water consumption. The water filtration system will cater to 100 Aeta families in Sitio Pidpid and will help them provide access to clean drinking water. Jethro believes that he and the other kids can help their community. Truly, these #KidsGetItDone.
According to Princess Landicho, brand manager of Tang Philippilines, “An advocacy that is very close to the heart of Mondelez Philippines, the makers of Tang, is always been taking care of the environment and helping provide basic nutrition needs.” This is the reason why this campaign was born.
Last Oct. 9, kids from Cauayan Elementary School in Pampanga and the Tang Brand team led by Landicho, turned over the Tang Water Filtration System to the community of Sitio Pidpid and its chairman Paramay-Sibal.
In a short documentary about the project, they showed the Aeta families struggling to find clean water and how a group of kids managed to come up with a project that changed the lives of 100 families.
To know more about how you can support this campaign, visit Tang’s Facebook Page and share your own stories of how #KidsGetItDone-simple acts of KIDNESS (kindness in kids) and Tang will feature these unique stories one by one.