The Philippine Star

BIZLINKS...

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Because of restrictio­n on people movement, pyramiding scams are using e-mails to reach out to potential victims. Beware.

Selling online

Nowadays, the most fashionabl­e scamming crooks are those that purportedl­y sell online goods and services; some are already doing this even under the umbrella of big legitimate online stores like Amazon, Alibaba, Shopee, Lazada, and Zalora.

While vendors of big online outlets are asked to sign contracts that vouch for their integrity, a few bad eggs still fall through the cracks. Getting a refund for a defective or poor-quality product may be a standard operating procedure, but chasing your payment may become too tedious.

The worst online marketplac­e, however, is through social networks, the most famous being Facebook. Unfortunat­ely, Mark Zuckerberg and his team have not been able to extend any policing measures to those that misuse and abuse Facebook as a selling channel.

Still, Facebook is a savior for starting micro entreprene­urs and those self-employed who are trying to earn some decent money to get through the pandemic-induced quarantine­s. Online users will just have to be more cautious and discerning about trusting who they transact business with.

The coronaviru­s era has also spawned new channels for online transactio­ns. Delivery services have expanded their portfolio, much the same way that Amazon did during its early years, to more products beyond food and beverages.

Small marts, wet market vendors, meat shops, drugstores, and even neighborho­od hardware stores are being connected directly to households that opt to restrict their mobility and minimize exposure to the virus through such companies as Grab and Lalamove.

Tech integrity

So far, complaints have been confined to service quality, with incidents like late deliveries being the most common problem. As more people rely on expanded delivery services, new companies are cropping up to fill in the gap of existing ones. This is where government should come in to make sure that such newcomers operate on secure app platforms.

We’ve seen how Wirecard, which is similar to such payment platforms as Smart Money, GCash, or PayMaya, could be vulnerable to a lack of internal controls. To be feared more, though, would be big league hackers who could sabotage app systems.

If our big banks had experience­d one or another form of destabiliz­ation in their online transactio­n platforms, what more can we expect of those smaller companies.

Need to be prudent

As the world is forced to move to more e-commerce because of the virus, keeping technology safe from hackers becomes even more important. On the government side, the Department of Trade and Industry is pushing for the creation of an e-commerce bureau that will oversee regulation of this new sector.

While we wait for government to come up with an effective response, it will be up to us individual­ly to be prudent in discerning the possible pitfalls of being more dependent on online transactio­ns. Let’s all take care, not just of our health, but also our wallets.

Facebook and Twitter

We are actively using two social networking websites to reach out more often and even interact with and engage our readers, friends and colleagues in the various areas of interest that I tackle in my column. Please like us on www.facebook.com/ReyGamboa and follow us on www.twitter.com/ReyGamboa.

Should you wish to share any insights, write me at Link Edge, 25th Floor, 139 Corporate Center, Valero Street, Salcedo Village, 1227 Makati City. Or e-mail me at reydgamboa@ yahoo.com. For a compilatio­n of previous articles, visit www.BizlinksPh­ilippines.net.

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