Hendrick’s Gin celebrates World Cucumber Day with reality game

Hendrick’s Gin celebrated World Cucumber Day last June 14 to weed out the bad vibes and reap positivity with its first-ever augmented reality game, The Cucumber Horticulturist.

Available on http://worldcucumberday.asia/, the game allows you to earn currency through cultivating cucumbers from the comfort of your own home. Plant the seeds and get a chance to win discounts off your next Hendrick’s Gin purchase.

To win the game, simply grow the cucumber plant by collecting falling-water droplets on the screen. But steer away from the roses! A stray petal can bring the round to a thorny end. With enough water gathered in the pot, you’ll be able to grow a majestic vine with fruits ripe for the picking.

Upon proving your green thumb, you’ll receive your cucumber currency over email, presented as an e-ticket coupon for 15 percent off of Hendrick’s Gin, capped at a limited number of coupons. The discount can then be redeemed at boozeshop. ph until 31 July. Note that you can only win a coupon once, although you’re encouraged to play to your heart’s content.

“There would be no Hendrick’s Gin & Tonic without the cucumber, and we dedicate a day each year to celebrate its wondrous possibilities,” said Charmaine Thio, Hendrick’s Southeast Asia ambassador. “World Cucumber Day is an opportunity for us to showcase the versatility of the noble fruit as real currency that adds delight and whimsy to our lives, especially in these unfamiliar times.”

The cucumber plays a pivotal role in giving Hendrick’s Gin its unusual flavor. The spirit’s distillation process includes infusions of rose and cucumber, which yields an extraordinarily inviting gin that is a rare union of lightness and complexity.

For information, visit www.hendricksgin.com .