Facebook to label posts that break rules
Facebook Inc. said on Friday it will start labeling newsworthy content that violates the social media company’s policies, and label all posts and ads about voting with links to authoritative information, including those from politicians.
A Facebook spokeswoman confirmed its new policy would have meant attaching a link on voting information to US President Donald Trump’s post last month about mail-in ballots. Rival Twitter had affixed a fact-checking label to that post. Facebook has drawn heat
from employees and lawmakers in recent weeks over its decisions not to act on inflammatory posts by the president.
Zuckerberg’s address fell short, said Rashad Robinson, president of civil rights group Color Of Change, which is one of the groups behind the boycott campaign.
“What we’ve seen in today’s address from Mark Zuckerberg is a failure to wrestle with the harms FB has caused on our democracy & civil rights,” Robinson tweeted. “If this is the response he’s giving to major advertisers withdrawing millions of dollars from the company, we can’t trust his leadership.”
Shares of Facebook closed down more than eight percent and Twitter ended seven percent lower on Friday after Unilever PLC said it would stop its US ads on Facebook, Instagram and Twitter for the rest of the year, citing “divisiveness and hate speech during this polarized election period in the US.”
More than 90 advertisers including Japanese carmaker Honda Motor Co. Ltd.’s US subsidiary, Unilever’s Ben & Jerry’s, Verizon Communications Inc. and The North Face, a unit of VF Corp., have joined the campaign, according to a list by ad activism group Sleeping Giants.
Hours after Facebook’s announcement, Coca-Cola Co. said starting from July 1, it would pause paid advertising on all social media platforms globally for at least 30 days.
One of Facebook’s top spenders, consumer goods giant Procter & Gamble Co., on Wednesday pledged to conduct a review of ad platforms and stop spending where it found hateful content. P&G declined to say if it had reached a decision on Facebook.
The campaign specifically asks businesses not to advertise on Facebook’s platforms in July, though Twitter has also long been urged to clean up alleged abuses and misinformation on its platform.
“We have developed policies and platform capabilities designed to protect and serve the public conversation, and as always, are committed to amplifying voices from under-represented communities and marginalized groups,” said Sarah Personette, vice president for Twitter’s Global Client Solutions.